Webinar: Social PR Secrets to Hiring a Social Media Manager


Avoid Disaster by Following These Tips on Hiring SM Pros.


lisa buyer melissa fach optmyzer webinar how to hire a social media manager (1)

What does public relations have to do with hiring a social media manager? Social media is a valuable platform for PR and can also influence search results in a way that can make or break a brand’s reputation. Agencies, brands and in-house teams are invited to attend this webinar Thursday, June 29th at 1 pm ET with Social PR Secrets author Lisa Buyer and SEM expert Melissa Fach team up on a webinar panel hosted by Frederick Vallaeys, CEO of Optmyzr and former Googler. Sign up ahead of time to secure your spot and have an opportunity to join live or watch the recording.

I want my brand’s social media blunder to be featured in a Buzzfeed article and go viral on Facebook. Said no brand, ever.

avoid pr disaster social media manager
Sure social media is a must-have for any size brand and a surefire way to reach your audience, but it’s more important than ever to have the best team possible that can make the right decision when the pressure is on.

Social Media is a people game, unlike the numbers games of PPC or SEO, and this social media for business webinar go over tips to build the very different skillset needed to thrive (and survive).

The Art and Science of Hiring a Social Media Manager

  • Buyer and Fach take you through some disaster scenarios that are easily avoidable, while providing you with skills to keep your social media team aware and prepared.
  • How to deal with the myriad of personalities you’ll meet on social media – from supporters to trolls.
  • With the help of volume hiring for contact centers you can trust on them who to hire and who to pass on when hiring an employee or agency for social media and PR work.
  • Best practices to keep your team happy, productive, and creative.
  • The best win for a reason – we’ll go over the practices, procedures, and guidelines of successful social media teams.

Our Social PR Panel Experts

Frederick Vallaeys

Frederick is the CEO of Optmyzr, a company that works with clients to optimize their AdWords value. How does Frederick know so much about AdWords? Well, he was the original Google AdWords Evangelist, he is an ex-Googler who was a key player on several of the teams that made AdWords into the leading platform for search marketing. In other words, he knows exactly what he is talking about.

Lisa Buyer

Lisa is the author of Social PR Secrets with foreword by Guy Kawasaki and working on her next book Digital Detox Secrets, a work/life balance guide book. She is and Adjunct Professor at the University of Florida, and a social media/PR expert who runs a boutique agency, The Buyer Group,  With her combination of 20 years of practical, hands-on experience working with brands of all sizes, Lisa inspires and motivates while providing purposeful actionable takeaways. Meet Lisa speaking at conferences such as Pubcon, SMX or PRSA; or follow her on social via @lisabuyer.

Melissa Fach

Melissa is the owner of SEO Aware, the U.S. Blog Editor at SEMrush, an accomplished marketing and social media consultant, and an Advisor for Pubcon. Drawing on her psychology background, Melissa is able to help businesses create comprehensive and effective social media teams which can execute diverse social media strategies and create content to meet marketing and PR goals. You can find her on Twitter @SEOaware.

Preview for Pubcon

They say what happens in Vegas stays in Vegas, but those of us on the convention circuit know it’s possible to leave Vegas with lessons along with tactical implementation tips you can share with your employees, co-workers, students, and more.

Pubcon 2017 is coming to Las Vegas in November, and if you haven’t already registered now is the best time to do so. Early-bird registration is a no-brainer for the social media, digital marketing, and search event of the year. This event is a Forbes must-attend conference, and this year is expected to beat even last year’s record-setting event. With a limited attendance policy, this is one event you certainly don’t want to miss out on.

The event will kick off with a full day of Pubcon Master Group classes and training sessions, which is where our preview comes in. Join us on Thursday, June 29th at 1 pm ET to meet a few of the Masters and see a sneak peek at what they’ll be teaching come November.


Reported by Sydney Thompson
Copyright: varka / 123RF Stock Photo
Image Source: Lisa Buyer and Melissa Fach from Pubcon


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