The battle for online market share is continuing to intensify as Microsoft opens a can of competition at the established search engine powerhouse, Google.
Microsoft’s latest attempt to thrust its newly released Bing.com into the fray has them teaming with Yahoo. Under the partnership, Yahoo is abandoning its own search technology in favor of the newly developed Bing algorithms.
According to Mashable.com, a partnership with Yahoo provides Microsoft the scale and advertising opportunities needed to turn Bing into an actual competitor of Google, at least in the short-term. From Yahoo’s perspective, this deal seems to suggest the site will never again be a major player in the search market.
At The Buyer Group, we believe that as long as Google continues to provide quality search and services, loyalty to the site will prevail, leaving Bing with little more than a temporary blip on the market share radar.