Experimentation, innovation and imagination have become essential to public relations as communication becomes increasingly complex and publics’ habits change overnight.
The latest advice from Entrepreneur and Business Consultant Chris Voss is to “always be tweaking:” that is, to constantly look for ways to improve your strategies and increase your effectiveness.
Social media provides The Buyer Group with numerous platforms to constantly evolve the communication and public relations strategies of our clients, and affords the opportunity to speak directly with consumers as they evolve.
Tweaking has become the norm for The Buyer Group and keeps the agency on its toes as it sets the standard from interactive public relations. Check out the video below for more advice on tweaking from Chris Voss and share your comments at the end!