It’s hard to imagine slowing down when the digital world is moving faster than the speed of light.
We are bombarded with approximately 126 emails a day, spend about 35 percent of time in meetings, or Skype calls and live in an era where practically everything is in real-time. The satisfaction and immediate gratification of checking it off your list is many times the path to least resistance.
Reality check: Studies show that brands choosing to slow down before speeding up increased their profits by 50 percent while the brands speeding up without a plan actually tanked the bottom-line. So it pays to reflect, learn, and then strategically speed up.
Analyze your wins and losses from the last 12 months. When was the last time you logged into Google Analytics?
Tip: Check your overall blog or web traffic – This year compared to the previous year.
Identify which social networks are sending you the best quality traffic.
Tip: In Google Analytics check out Sessions, Page Views, and Average Session Duration.
Focus less on the deadbeat networks that aren’t working and optimize the ones that are working for your brand.
Tip: Revisit your bios, about us pages, and make sure all the content is up-to-date and most importantly includes the keywords your audience is using to find your brand and its products or services.
Research upcoming conferences and webinars to stay on top of trends and best practices.
Tip: Live conferences such as Pubcon, Boom Social, SMX, Search Engine Journal or even brands hosting webinars such as Wordstream’s Larry Kim online events, Stone Temple’s Here’s Why Marketing Videos featuring Eric Enge and Mark Traphagen and Moz’s Whiteboard Friday hosted by Rand Fishkin.
Perform a content audit. Ask yourself are you working for your content or is your content working for you?
Tip: Head over to your Google Analytics > Behaviors and then check out the top 20 best content and see what type of content worked best. (Be sure to take into consideration any paid ad schedules.)
Embrace video. It’s on demand and expected.
Tip: Invest in a 360 camera and start experimenting. Facebook, Twitter, Instagram, and Snapchat all have live video features so pick the best channel for your brand and dive in.
Unleash the power of email marketing, because a good email list is considered one of the most valuable brand asset of 2017. Email marketing has an ROI of 3800%.
Tip: The time is now to start building your email list and take ownership of your marketing. Look into combining apps like MailChimp and SumoMe.
Give more. Create useful content such as eBooks and guides catered to your audience.
Tip: Remember we said figure out your best performing blog posts In Google Analytics? Turn the top 10 into an ebook and call it “the best of the best” and give it away in exchange for an email sign up.
Analyze and measure results consistently, but not too frequently.
Tip: Create a template for monthly and quarterly reports and make sure what you are measuring matches the business goals and objectives.
Invest in the best talent in the right places.
Tip: Whether it’s an employee, consultant, agency, or vendor; always hire the best match for the job and be cautious about hiring friends. Best friends do not equal best talent.
Declutter your digital space, workspace, and headspace to clear your path to more effective results. Want more tips on how to create space?
Tip: Consider working in two hour time blocks and analyze your most productive times of the day. Take your most productive and use that time for creative projects (mornings are usually the best.)
One of my all time favorite sources of inspiration for personal and professional growth is best selling author and life strategist Tony Robbins. I’ve completed his 30 day personal power program, at least three times in my life and his content is always fresh and relevant. I love this video because it illustrates the difference between resolutions and standards. If you want some inspiration and guidance on your personal or professional rituals and standards, check out what he has to stay and apply it to your Social Media life.
Or watch the shorter version here:
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Sources: Direct Marketing Association UK, Harvard Business Review