Although we haven’t heard from Moses lately, and these commandments aren’t carved in stone, The Buyer Group holds true to its faith in social media.
Inspired and written by Lon Safko, author of The Social Media Bible, the 10 Commandments of Social Media preach the ease and importance of actively engaging audiences through social media channels.
Safko suggests, “Get out there and get involved. If you aren’t in the game, you can’t win.”
Concurring with that motto in mind, here are Safko’s 10 Commandments of Social Media and The Buyer Group’s reflection each commandment’s importance to online PR.
1. Thou Shalt Blog
Yes, with or without a custom branded blog. Get out there, use keywords and interact with your subscribers. Blog about interesting topics that are newsworthy, relevant and interesting to readers.
2. Thou Shalt Create Profiles
Yes, on high traffic social media sites. The Buyer Group manages profiles for clients on social media sites: Yelp, Flickr, YouTube, Facebook, Twitter, and LinkedIn. Don’t waste time creating profiles on sites you will never manage or pay attention to, quantity over quality.
3. Thou Shalt Upload Photos
Yes, Flickr is a must. We see SEO benefits in a little under 24 hours when using appropriate keywords on Flickr.
4. Thou Shalt Upload Videos
Yes, YouTubing for champions – the newest sport at the 2010 summer Olympics, kidding. Creating optimized video on YouTube not only adds to a company’s SEO benefits, it also puts a face with the brand.
5. Thou Shalt Podcast
Yes, If you have time and energy to put into developing quality topics and scripts. Don’t just impromptu speak into your computer mic on record.
6. Thou Shalt Set Alerts
Yes, if you do not have Google Alerts and TweetBeep, you are seriously missing out. These free monitoring systems let companies know who is talking about their brand and when.
7. Thou Shalt Comment
Yes, always post comments on similar blogs. Interact with others that are interested in your same topics. Trade links and share articles.
8. Thou Shalt Get Connected
Yes, the more people you know in your industry the better. The more people those people know, the more opportunities your brand has to surface in front of a new audience.
9. Thou Shalt Explore Social Media
YES, don’t be afraid of learning about social media! Start by getting your toes wet. Choose one of the networks listed in number two and spend some time on it. This will give you an introduction to what social media is all about, and for some, it opens doors to connect with new friends or gain a new business venture. And as always, if your business would like The Buyer Group to work on your social media endeavors, feel free to contact us today.
10. Thou Shalt Be Creative
Yes, no online likes a copycat. If your idea is not original, do not use it. And if you are going to work off someone else’s idea, give the author credit. So, on that note: please take the time to read the entire article by Lon Safko detailing his take on each social media commandment.
While social media can seem overwhelming for a business, it is important to remember that what you don’t know CAN hurt you. If someone is out there representing your brand (cyber squatting) or speaking negatively about your company, sitting back and doing nothing is not proactive and is definitely not a recommended practice by The Buyer Group.