The Buyer Group Welcomes Industry Experts to Interactive PR Team


More than just a press release, online PR and branding agency programs offer investor relations, social media, search engine strategies, journalism, and digital media talent

Delray Beach, FL – July 31, 2009 – What assets should a business look for when hiring an online PR agency? Talent, credentials, resources and results, says Lisa Buyer, PR agency owner, blogger and SES speaker. The Buyer Group announces the addition of a diverse team of industry experts for clients looking for more than just a press release.

In addition to its in-house PR and social media talent, The Buyer Group pools together a virtual team of business consultants as part of the agency business model including: investment relations specialist and Erfahrungen blogger Kelly McCarthy, SEO/SEM expert Joe Laratro, senior journalist and new media expert Jennifer LeClaire, award-winning brand guru Carah Von Funk, and search-savvy web agency owner Stephen Rosen.

“These additions to our team underline additional depth, breadth, and value of the online PR services from The Buyer Group,” said Lisa Buyer. “The future of the online public relations agency system is fluid, virtual, adaptable, and diverse,” said Buyer.  “Our ability to tap into the diversity of industry expert minds when building a PR campaigns is priceless to clients.”

Industry Experts Joining The Buyer Group Team

  • Kelly McCarthy @kelly_mccarthy, president and CEO of Infusion Capital, an investor relations agency.
  • Joe Laratro @jlaratro, president and CEO of Tandem Interactive, an online marketing agency that specializes in search engine marketing and SEO strategies, education and training
  • Jennifer LeClaire @jleclaire, a new media entrepreneur offering expert journalism content and reporting.
  • Carah von Funk @vonfunk, brand champion at CvF, Inc with previous experience as senior management with Crispin Porter + Bogusky
  • Stephen Rosen @sitemind, owner of Sitemind, a search-savvy web site design and development studio.

The Buyer Group is an interactive public relations and branding agency that leverages 20 years of award-winning PR services and social media experience. Always dynamic and cutting-edge, The Buyer Group bolsters its personalized and boutique approach to public relations, offering skills and knowledge that larger PR agencies are not positioned to supply without sending clients to multiple sources.

About The Buyer Group @thebuyergroup
The Buyer Group is a member of the South Florida Interactive Marketing Association and is recognized as a Google Advertising Professional Company. Lisa Buyer is a regular speaker at Internet Marketing conferences including PubCon and Search Engine Strategies talking on the topics of online PR, News search SEO and the influences of social media. For more information about The Buyer Group and its interactive public relations, social media and online branding services visit or follow Lisa Buyer on Twitter @lisabuyer.


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