The Buyer Group Named PR Agency for Shoreline


Targets Second Home Buyers Looking for Luxury in the Bahamas

Deerfield Beach, FL – Saturday, July 14, 2007: Yes, it’s better in the Bahamas. The Buyer Group, an interactive public relations and branding agency catering to the luxury real estate market, is the public relations agency of record for Shoreline, a luxury single family home community located in the Bahamas. The Buyer Group is providing Shoreline with interactive public relations and consulting services including support in search engine marketing (SEM) and search engine optimization (SEO) strategies.

Shoreline, located just 55 miles off the coast of Florida on Grand Bahama Island, is a private new construction community offering 76 single-family style homes complete with luxury full-service marina, boat slips and clubhouse memberships.

“Shoreline caters to a uniquely defined buyer,” said Lisa Buyer, president and CEO of The Buyer Group. “The public relations strategy is an integrated approach including a targeted pay per click campaign and online public relations and select print media. The goal is to generate qualified buyers.”

About The Buyer Group

The Buyer Group leverages more than 15 years of interactive public relations and branding expertise. Resourceful, talented, energetic, intuitive, creative, hip, groundbreaking, spirited, strategic and fresh. That’s what you get at The Buyer Group. A powerhouse team dedicated to best position clients in the market place with positive press and best branding practices. Clients include Southcoast Partners, Worthing Place, e-Builder and St. Joe Company.

For more information, visit: or check us out on


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