The Buyer Group Named PR Agency for Marlin Bay Yacht Club


Helps Client Improve Visibility in Traditional and New Media

Deerfield Beach, FL – January 2007: The Buyer Group, a interactive public relations and branding agency specializing in the real estate industry, is public relations agency of record for Marlin Bay Yacht Club, a luxury marina residence located in the Florida Keys. The Buyer Group is providing Marlin Bay Yacht Club with public relations and consulting services efforts including search engine marketing (SEM) and search engine optimization (SEO) strategies.

Marlin Bay Yacht Club, located on the bay side of mile marker 49.5 in Marathon, Florida, is a private new construction community offering 84 single-family style homes complete with luxury full-service marina,
boat slips and clubhouse memberships.

“Marlin Bay Yacht Club is a one-of-a-kind opportunity for a very defined target market,” said Lisa Buyer, president and CEO of The Buyer Group. “The public relations strategy is an integrated approach including both traditional and new media efforts; maximizes lead generation for the client while also gaining positive visibility in the media.”

About The Buyer Group

The Buyer Group leverages more than 15 years of public relations and branding expertise, talent and resources.

Resourceful, talented, energetic, intuitive, creative, hip, groundbreaking, spirited, strategic and fresh. That’s what you get at The Buyer Group. A powerhouse team dedicated to best position clients in the market place with positive press and best branding practices. Clients include Southcoast Partners, Worthing Place, e-Builder and St. Joe Company.

For more information, visit: or check us out on


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