The Buyer Group Launches Social Media Campaign for Beverly Hills Aesthetics

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Deerfield Beach, FL – April 21, 2008 – The Buyer Group announces today it will launch a social media campaign for its latest client Beverly Hills Aesthetics . Owned by the renowned Dr. Sam Assassa, Beverly Hills Aesthetics will receive search engine strategies and social media relations as part of The Buyer Group’s interactive public relations and branding services.

Trends come and go, but what seems to be here to stay is the desire for noninvasive alternatives to cosmetic surgery. As a result, techniques like the nonsurgical facelift, face and body sculpting, cellulite reduction, and erasing wrinkles and lines are big business with Dr. Assassa, the nation’s industry expert.

Dr. Assassa’s Beverly Hills Aesthetics joins the social media revolution with the launch of its official nonsurgical aesthetics blog and increased Internet exposure through conversations on sites such as YouTube, Twitter, Yelp, Google and Yahoo.

According to the latest industry stats reported at OMMA Global, 43 percent of online users will use a social media site this year. Social media networks are advancing faster than any part of online culture and as Wee World’s VP of Lauren Bigelow said it best, “Social media is all about the art of engagement – involvement, interaction, influence and intimacy.

“Social media platforms have an important common component — interactivity that fosters dialogue and offers significant communication opportunities to engage with targeted users,” said Lisa Buyer, The Buyer Group president and CEO. “We help clients look at ways to best use social media relations and most importantly find ways to measure its success and monetize the exposure.”

For more on Social Media Relations check out The Buyer Group social media facts and stats.

For more information about The Buyer Group and it’s interactive public relations and branding services call Lisa Buyer at 954.354.1411.

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