Deerfield Beach, Florida – Monday, August 28, 2007 – Public relations with a twist of ‘Search’ on the rocks or straight up. Lisa Buyer, founder of The Buyer Group http://www.thebuyergroup.com/, adds search engine optimization and search engine marketing strategies to the mix of agency services.
“I recognized a need for a PR agency that is proficient in search engine strategies and how corporate client’s benefit from the mix of traditional and online media relations; messaging, branding, positioning and reputation management are critical PR components of online media,” said Buyer. “I researched the Top 25 PR agencies in South Florida, regionally and nationally, and was amazed to find agencies mostly focusing on traditional PR services. Since PR is the backbone and a major driver of online media, it only makes sense to combine the power of SEO and PR under one umbrella.”
Buyer started her attending search engine strategy conferences, reading books, talking to programmers and collaborating with SEO/SEM companies such as MoreVisibility to offer her clients the most innovative public relations services.
“Public relations mixed with search engine strategies gives the clients more analytics to measure and a better ROI analysis,” noted Buyer. “It used to be that public relations was not near as measurable as paid advertising, that is not the case today. Public relations is more measurable than ever and continues to be the best value, especially when mixed with search engine strategies.”
Social media news, public relations articles, search engine optimization and search engine marketing tips, and a hip new blog are all elements of The Buyer Group’s optimized web site that launched this month. With up-to-date information about The Buyer Group’s services, client news and recent work, any prospective client looking for “Good Ink and Better Brands” will find The Buyer Group at the forefront of communication services.
The Buyer Group Web site features:
• Breaking Public Relations/SEO news via RSS Feeds
• PR/SEO Blog
• New positioning as an interactive public relations agency specializing in search engine friendly PR + branding
• A source for news and trends
• A new business tool
• A communications tool
• An example of optimized design that is both user and search friendly
“Adding ‘search’ into the mix of public relations and branding strategies offers a new set of analytics,” said Buyer. “Online public relations can be a powerful and positive push for improving organic search results. More and more clients are looking for guidance in capitalizing on the opportunities of public relations and brand awareness via the Internet and The Buyer Group continues to be on the front line of SEO/SEM practices.”
About The Buyer Group
The Buyer Group leverages more than 15 years of interactive public relations and branding expertise, talent and resources. Sparked by the desire to personify a distinct style and brand mindset, Lisa Buyer introduced her signature company. Before launching The Buyer Group, Lisa Buyer co-founded two other agencies, L&L Communications and the Moxie Group.
Resourceful, talented, energetic, intuitive, creative, hip, groundbreaking, spirited, strategic and fresh. That’s what you get at The Buyer Group. A powerhouse team dedicated to best position clients in the marketplace with positive press and best branding practices. Select clients include Shoreline, Marlin Bay Yacht Club, BodyLogicMD, The Casey Group, and Fosters Wine Estates.
For more information about The Buyer Group and it’s interactive public relations and branding visit http://www.thebuyergroup.com or call 954.354.1411.