The Buyer Group’s Top 20 Online PR Tips

  1. Identify your top three keyword phrases – know what your audience is searching for.
  2. Confused about the keyword density in your press release? When in doubt, use an optimization tool like Newsforce.
  3. Submit online press releases via an optimized wire service such as PRWeb, BusinessWire or Marketwire.
  4. Link your press releases to a video of related content produced by you on a client-specific YouTube channel. This generates link building. YouTube shows up on the first page of Goggle results.
  5. If applicable, list all of your company locations on Yelp, the social reviewing directory site.
  6. Provide your social networking information on press releases when possible and appropriate.
  7. Announce press releases and important events to LinkedIn, Facebook and Twitter groups.
  8. Link your keyword phrases to specific landing pages of client or internal Web sites.
  9. Correctly define your online PR opportunity: Who are you trying to reach? Consumers? Media? Both?
  10. Don’t underestimate the blogosphere. Seventy percent of reporters check a blog list on a regular basis.
  11. Utilize the online newsroom. If you or your client doesn’t have one, make one. Fifty percent of reporters check a corporate Web site or online newsroom for story ideas at least once a week.
  12. Keep your Facebook, LinkedIn and other social networking pages up to date and check them often. This is an important way journalists find sources and contacts.
  13. Utilize directory submissions to improve linking strategies.
  14. Email pitch letters and releases to the media, its timely and effective – and doesn’t waist paper.
  15. Be wary of over-optimization. There is a fine line between optimized and over-utilization of keywords. Over-optimized press releases are not end-user-friendly and are less likely to be read.
  16. For very important and timely information, use Newsforce (paid placement PR). This guarantees top-tier placement of your release on major news sites.
  17. Newsforce is excellent but natural optimization is always better – using optimized press releases guarantees your news will be present in natural search results.
  18. Use Google alerts to stay on top of client mentions in the online press.
  19. Client blogs are a great idea. Just don’t try to “sell” readers on your client. Keep posts interesting, trendy and timely.
  20. Stay current. Interactive PR is constantly changing. Read, listen, and learn about new innovations and how to best utilize them for your clients.