50 Shades of Content Marketing for Online PR

Online public relations has come a long way, baby. The frustrated publicist of yesterday was under tight control by the journalist, the editor, the reporter – the publicity gatekeepers! Pitching  a press release (ok sometime even begging and pleading)  for an interview was just par for the course. A typical day in the life of […]

2012 Online Newsroom Survey Says: Journalists Expect it

What’s in? Online newsrooms. Call it the new ‘black’, the must have Social PR communications tool that today’s journalists expect and publicists -turned -content- marketers need. TEKGROUP International officially released the results of a national survey today highlighting the importance of creating a content rich and up-to-date online newsroom, known as the centralized hub of […]