Social PR Takes Off: Enter Google Social Search

Taking your Social PR tweets and posts into search is nothing new, it just got better! Google recently announced the upgrade of  Social Search, which takes into account social signals to improve and personalize search results. Social Search has been on the scene since 2009, but now Google plans on taking it to the next […]

Social PR Strategy: Law Firm Uses New Media To Broadcast PR

Oppenheim Law is a leading Florida-based law firm specializing in real estate, particularly foreclosure defense. In addition to being industry experts garnering a large amount of traditional media coverage, Oppenheim openly embraced social media from day one – recognizing the need for a thought leader-driven blog, a branded YouTube channel, and Twitter feed with industry and company news, for starters.

However, simply being active on social networks, while invaluable, wasn’t quite enough. Given the volatile Florida real estate climate, Oppenheim Law’s senior partner and co-founder Roy Oppenheim recognized a need to broadcast his advice to a wider audience. He devised a monthly informational seminar with the latest industry news and legal strategies, to be streamed live with question-and-answer opportunities at the end of each seminar.