The Buyer Group’s Lisa Buyer Presents and Tweets @SES NY

Interactive Public Relations and Branding Expert Takes Search Engines and Social Media to CEOs, CMOs via News Search Panel Presentation New York, NY – March 24, 2010–The New Rules of Marketing and PR is more than just a book by keynote speaker David Meerman Scott, @dmscott, at this week’s Search Engine Strategies Conference in New […]

The Buyer Group Recommends Social Media Bestseller, “Groundswell”

Deerfield Beach, FL – October 31, 2008 – Hanging out online is not just for kids anymore. Customers are writing about products on blogs, reviewing businesses on Yelp, joining fan clubs on Facebook, and cutting up corporate commercials on YouTube in record numbers! It’s a social phenomenon – the groundswell – that is creating a […]

Yelp Gives Interactive PR New Meaning

Word of Mouth PR Replaces Old School Ads According to The Buyer Group’s online pr team, the old adage of spending money to make money isn’t necessarily true. How is this possible you ask? Well, the New York Times has the answer, and they’re called Yelpers. (Yel * Perz: n. def: an individual who uses […]

Lisa Buyer Gets Ink: All Eyes on PR

Social PR Dilemma? Read how to connect the dots of public relations and social media.

All Eyes Online Best PR Strategies for More Visibility and Qualified Leads By Lisa Buyer What do you say when your customers ask “How come your company doesn’t come up in Google?” Does your public relations strategy consider your buyer’s online ‘search’ habits? Are you coming up in key word searches related to your brand […]