3 Tips, Tweets and Breaking News via @PeterShankman, Author of “Nice Companies Finish First”

From the days of 2007 when he started HARO to writing his latest best-selling book Nice Companies Finish First to his latest venture Shankman|Honig, Peter Shankman never ceases to reinvent and disrupt. Shankman wrote on his blog: Here’s what companies big and small aren’t getting  – The game has changed. You got screwed by a […]

#SFIMA Panel Draws Perfect #PR Infographic with Search and Social Media

Social PR at #SFIMA

An effective online public relations strategy is one that is constantly evolving. Once considered peripheral tools, both social media and online search have proven to be essential for many on the forefront of today’s digital media efforts. Faves on the 2013 Social PR Menu: Engage the Media With Credible Content Effective Social Media News Must […]

SFIMA Presents “The Glitter of Social Media”

Lisa Buyer Social PR Evangelist

As the media landscape evolves by the day, social media has emerged as the newest mountain to climb for public relations and marketing agencies. Recognizing what worked in the past may not work today, The Buyer Group has embraced the opportunity of allowing social media to generate leads and profits for large and small businesses, […]

Online PR Agency CEO Lisa Buyer Speaks at PubCon

Lisa Buyer Talks Online PR at PubCon

Topics Include the Power of Search and Using Online PR to Grow Web Traffic Deerfield Beach, FL – November 10, 2008 – Using online PR to increase Web traffic for businesses is as easy as three letters: S-E-O. Search engine optimization not only increases the likelihood of web site visits and page rank but also […]