Social News Optimization with Lisa Buyer and Guillaume Bouchard at SES Toronto 2010

Social News Optimization is one of the newest trends in interactive public relations, where creative and compelling content is submitted to social media sites to help generate brand awareness and natural links to help a webmaster’s SEO. Lisa Buyer, president and CEO of The Buyer Group, interviewed Guillaume Bouchard, CEO of NVI Solutions on the […]

Foursquare SEO Perks + 4 Ways for Businesses to Interact

Foursquare is fun. It’s engaging. It’s also undeniably growing in popularity, reaching 1 million users last month after just over a year of service. But how can your business benefit from the Web’s leading location-based social network? The truth is Foursquare offers brands and businesses a unique way to interact with their most loyal fans, […]

PubCon Dallas: The Buyer Group’s Social Media Recap

There’s a reason the PubCon motto is, “We start where other conferences finish.” Joining over 200 expert speakers in Social Media, Affiliate Programs, Search and SEO/SEM, The Buyer Group CEO Lisa Buyer kicked off PubCon Dallas 2010 moderating the panel Personalized Search + Universal Search = Life Goes On. SEO and digital marketing heavy-hitters Brian […]

SES NY, Social Media Saviors and PR Scandals

I’m on a social media high and wanted to share the excitement with you! A lot is happening in my social media/PR/SEO world that matters to both of us. So here are some quick updates to keep you in the circle. Happy to get published by ClickZ Thanks to the inspiring words from Mark Jackson […]