PR/Social Media Tip of the Day: Know Your Followers

Every social media user puts such great importance on building a large following on Twitter or group of Fans on Facebook. It definitely  is important  to connect with as many people as possible in both public relations and social media, however the strength of your connection is dependent on how well you know your audience.  […]

Lisa Buyer Delivers Online PR and Twitter Insight at PubCon Conference

Interactive PR and social media specialist joins over 200 speakers, including Zappos CEO Tony Hsieh, and shares how to maximize PR with social media

Friends and follows, growth and milestones @TheBuyerGroup

In between friends and follows, I hope your summer is tweeting you well with a good mix of business and pleasure. We wanted to share with you The Buyer Group’s latest interactive line-up. Friends: More than just titles, yes, we’ve got talent. Proven, measured, referenced and real! I’ve put together a trusted team of industry […]

Forecast: PR industry will grow at a steady pace

A study released this week titled “Communications Industry Forecast” from the private equity firm Veronis Suhler Stevenson, indicates that despite all the bad news swirling about the media industry, it is expected to be the third-fastest-growing economic sector over the next five years, according to The New York Times article by Stephanie Clifford. “Almost none […]