Tweaking Your PR Perspective: The Buyer Group Shares Advice from Chris Voss

Experimentation, innovation and imagination have become essential to public relations as communication becomes increasingly complex and publics’ habits change overnight. The latest advice from Entrepreneur and Business Consultant Chris Voss is to “always be tweaking:” that is, to constantly look for ways to improve your strategies and increase your effectiveness. Social media provides The Buyer […]

Roy Oppenheim Gets Ink in WSJ via Online PR and Searches

It was 4:30 p.m. on Thanksgiving eve and Florida Real Estate Attorney Roy Oppenheim was in his office regrouping for a long weekend. Meanwhile, Wall Street Journal reporter James Bob Hagarty was working on a story about homeowners who are creating their own bailouts, the coined name “strategic defaults.” Hagarty searched the various Internet sites […]

10 Ways Public Relations Can Improve Web Sites

Deerfield Beach, FL – Tuesday, November 13, 2007 – Interactive public relations is all about push and pull today; it is a two-way conversation. Boosting quality Web traffic from customers, prospects and journalists is a top priority for The Buyer Group and its clients. Recently attending Bulldog Reporter’s PR University Webinar, The Buyer Group shares […]