Lisa Buyer’s Expert ClickZ Column: Offline Media to Online Visibility

Mark Zuckerberg on 60 Minutes

In an article published today on ClickZ, Lisa Buyer uses Facebook CEO Mark Zuckerberg’s interview for 60 Minutes as a case study for good online PR practices. Lisa discusses how Mark plays by the PR Rulebook to: 1.) Announce company news 2.) Discuss sensitive topics 3.) Set the record straight 4.) Readdress old messages from […]

Roy Oppenheim Gets Ink in WSJ via Online PR and Searches

It was 4:30 p.m. on Thanksgiving eve and Florida Real Estate Attorney Roy Oppenheim was in his office regrouping for a long weekend. Meanwhile, Wall Street Journal reporter James Bob Hagarty was working on a story about homeowners who are creating their own bailouts, the coined name “strategic defaults.” Hagarty searched the various Internet sites […]