Social PR Fashion Statements on Search Engine Watch

Online PR strategies are trending with new “designer” labels like Triberr and PRGenie. Twitter chat hours with  #socialchat and #journchat are IN, while it looks like the title “social media guru” is OUT.  As for the Fall 2011 social media fashion colors; look for Facebook blues and Google rainbows to add to your SocialPR wardrobe. Editors […]

Guy Kawasaki’s Dicey PR Tips: Social Media to Enchant People

Guy Kawasaki’s DICEY PR Tips: Social Media to Enchant People

AllTop co-founder, Guy Kawasaki is a renowned public speaker, former Apple evangelist, and best-selling author of 10 books including his latest, Enchantment: The Art of Changing Hearts, Minds, and Actions. Getting “dicey” with online PR and unlocking the powers of enchantment can be an effective digital PR strategy. We tuned into Guy Kawasaki’s session for […]

Lisa Buyer to Speak at 2011 Online Newsroom Summit

Lisa Buyer to Speak at 2011 Online Newsroom Summit

Online PR Expert Lisa Buyer is slated to speak at the 2011 Online Newsroom Summit on September 21, from 9 a.m. to 5 p.m. The virtual conference will be the first of its kind, focused specifically on online newsrooms, social media and digital communications. Buyer is in good company, joining representatives from Ford Motor Company, […]

The Power of Word of Mouth Marketing: Social Media Heaven or Hell?

Social PR Scoop: Krispy Kreme and Word of Mouth Marketing

Getting your customer to tell their friends how amazing you are. That’s one definition of word of mouth marketing, says Andy Sernovitz, better known as the Word of Marketing Guy. But what is Word of Mouth Marketing really? Social PR Scoops covered a recent workshop hosted by Sernovitz and we liked the application to social […]