Party on! Learn About Event Planning with Social Media via @Marketo

Combining your event planning with social media efforts can help your event reach its target audience and make year-round promotion a breeze. Sometimes people are willing to travel across the country for events, so traditional and local marketing efforts like advertising on billboards and newspapers won’t reach your potential audience.  Enter social networking. When used […]

Top 10 Tips for Lead Generation Through Landing Pages

Good Landing Pages. Better Leads. Lead generation is part of our PR strategy for many clients. As the world of public relations broadens its horizons with search engine strategies, we give guidance to creating effective tools such as Landing Pages. According to Marketing Sherpa’s Landing Page Handbook, improving your landing pages can increase your conversions […]