Social News Releases Capture 77% More Views

TBG Client Roy Oppenheim using video included in an interactive press release

Traditional press releases aren’t dying… They’re extinct. The key {word} is video. The goal is visibility. Multimedia press releases that take advantage of photos, videos, audio, social media interaction and content rich links run laps around their stone age counterparts, generating 77% more views than plain text, according to a study by PR Newswire. Helping […]

Augmented Reality (AR) for Social PR: The Next Big Thing?

Augmented Reality is coming soon to a mobile phone near you, experts predict. When blogging greats like Robert Scoble take a video look at something, people watch! Scoble, named one of the five most influential Twitterers by the Financial Times, sat down at an Amsterdam cafe to get the latest Social PR video scoop on […]

7 Ways to Skype for PR: Media Interviews, Video Chat and More

7 Ways to Skype for PR

Online PR says: Dear Journalist, Just Skype me. A press conference via a live video feed on Skype. How Social PR – savvy is that?  Today’s big news marks Microsoft’s announcement to buy Skype for a cool $8.5 billion. Talk about engaging, collaborating, interacting and video? Online PR has a new tool in its arsenal […]

Social PR: A Royal Example of Optimizing an Event Via Social Media

Social PR Fairytale

Apparently you can teach an old dog new tricks. The notoriously traditional British Monarchy jumped on the Social PR bandwagon just in time for the wedding of the century, boasting a streaming YouTube channel (complete with highlights for those who prefer their fairy tales in digest form such as myself),  Twitter handle and Flickr feed. […]