How to Survive Google’s Press Release Link Ban: #SEO #PR Experts Tell All + 10 Questions PR and SEO pros should ask themselves

If you’re wondering how to decipher Google’s recent update banning anchor text links in press releases, guest posts and articles, have no fear – SEO experts say it’s not the end of the SEO world and smart PR pros still have lots of optimization choices. Google said, “links with optimized anchor text in articles or […]

Public Relations Frenemy? Avoid the Dark Side of SEO with Joe Laratro

Is SEO really PR’s frenemy? SEO Expert Joe Laratro warns brands to be aware of SEO terrorism and the dark side of SEO. Let’s face it: crushing your positive search results and bashing your online reputation can be an online public relations disaster.  SEO can be the BFF of public relations today, but throw in […]

Insider Social PR Secrets and Marketing Love Shared at #PubCon

There was no shortage of online marketing, public relations and social media thought leaders at PubCon New Orleans this week. The Big Easy was the digital hotbed where the industry’s top talent huddled IRL for search and social sharing. Sessions, panels, keynotes covered topics on the art and science of using Facebook, Twitter, Pinterest, Google, […]

Mobile PR Audit Tips: 4 Examples of How Mobile Impacts Your Brand

Mobile Public Relations Audit by Lisa Buyer

You may have heard of an SEO audit, or worse yet – an IRS audit, but what about a Mobile PR audit? It’s the analysis of how your brand is using, abusing or ignoring the mobile PR opportunity. You might think mobile is not part of the PR responsibility or scope of services. Think again, […]