Learn How Small Businesses Optimize Social Media

Social PR Scoops: Mashable Infographic

Social media spending is predicted to skyrocket this year. Businesses lean heavily toward the digital arena when it comes to their 2011 marketing budgets, planning to increase website, e-mail, social media and print advertising. As businesses constantly upgrade their technology, owners are beginning to pay more attention to social media. 75% of businesses are now […]

Life in the Social Media Fast Lane by The Buyer Group

Save time with social media efficiency

Are you so addicted to computers that you find yourself typing in your password into your bank ATM? If so, you’re not alone.

If it feels as though time accelerated in 2010, that’s because it did. Social conversation started with a trickle until it swelled into the tsunami we know today. For every hour spent online, Internet users in the U.S. are spending 13.5 minutes using social media. 46 percent of Internet users globally spend more hours per week on social media than any other online activity. Why? Because everything is real-time.

Check-in to Foursquare for Online PR

Business looking to improve their online reputation are integrating social networks such as Foursquare into their PR strategy. With minimal set-up and initial investment; there are many Foursquare tactics that can work in your favor. For example, your business can set up a ‘Mayor Special’ to reward the person who visits your business the most. […]

Survey Says: Journalists Depend on Social Media for Story Research

The Buyer Group is not surprised, journalists use social media but still need the PR agency.  A national survey recently found an overwhelming majority of journalists now depend on social media sources when researching their stories. The research says 89% of reporters and editors surveyed turn to blogs for story research, 65% to social media […]