Why Vertical Video is a Social PR Secret

vertical video

Hold it. Your social public relations strategy is taking a turn, it’s called vertical video. Here’s why: vertical videos have 90% higher completion rate than horizontal. The advancements of technology enable smartphones and tablets to replace computers, as they cover similar functions. As a result, people’s online lives have migrated to mobile devices in this […]

Should You Break Up With Facebook?

Facebook goals social media social pr chat

  Have you heard the news? The algorithm just isn’t the same anymore, and there seems to be a social deficit disorder or a reach disfunction. Should you seek counseling, or break up with Facebook and find another social media lover? Is This Social PR Relationship Over? Brands are saying it. Copyblogger gave Facebook the […]

How to Beat the #Facebook Blues and Increase Organic Reach

Boost Facebook Organic Reach

Going, going, gone. That just about describes Facebook organic reach for businesses. It’s a social media fact of life that Bess Auer addressed at Florida BlogCon in her presentation about declining reach: Facebook Page reach significantly dropped this year and businesses large and small are running from the Facebook blues looking for greener pastures. But […]

#SMX West and Lisa Buyer Share How Facebook, Twitter and #LI Paid Works

Paying to play? It’s against my public relations religion. That’s what Lisa Buyer would say five years ago if asked if she would be advocating the integration of paid advertising to amplify social media, public relations news and brand content. But today the lines of paid, earned and owned are blurred by the alluring potential […]