Lisa Buyer’s Expert ClickZ Column: Offline Media to Online Visibility

Mark Zuckerberg on 60 Minutes

In an article published today on ClickZ, Lisa Buyer uses Facebook CEO Mark Zuckerberg’s interview for 60 Minutes as a case study for good online PR practices. Lisa discusses how Mark plays by the PR Rulebook to: 1.) Announce company news 2.) Discuss sensitive topics 3.) Set the record straight 4.) Readdress old messages from […]

Lisa Buyer “Gives Them Something To Talk About” with SES, PRWeb, ClickZ and

Lisa Buyer Talks Online PR on Webcast for PRWeb

Join Lisa Buyer, President and CEO of The Buyer Group, as she shares Practical Methods for Online PR Success in an hour-long webinar for PRWeb on Thursday, December 2 at 2 p.m. EST. Learn how to pull the world in to your news by: Using the right keywords to get your news found Using social […]

SES NY, Social Media Saviors and PR Scandals

I’m on a social media high and wanted to share the excitement with you! A lot is happening in my social media/PR/SEO world that matters to both of us. So here are some quick updates to keep you in the circle. Happy to get published by ClickZ Thanks to the inspiring words from Mark Jackson […]

Lisa Buyer on ClickZ: Better PR, Search Results, and Happiness Using Social Media

The press release is now the tweet, the post, and the status update, according to Lisa Buyer, President and CEO of The Buyer Group. Social Media is changing the way public relations, search and marketing are being executed whether you’re releasing a soon-to-be New York Times Best Seller or launching an innovative new product. Buyer […]