What’s a Social Media Strategy for Tragedy? #Blab with @CathyHackl + @LisaBuyer

Social PR Strategy for Tragedy on Blab with Lisa Buyer and Cathy Hackl

Are brands becoming  immune to the death, destruction and tragedy happening in the social media newsfeed? It’s one thing to newsjack a story to tie in relevance with your organization, but what about when the trending hashtag #JeSuisBrussels floods the newsfeeds after a terror attack? Where do we draw the line between creating authentic tributes and pushing […]