Lisa Buyer’s Expert ClickZ Column: Offline Media to Online Visibility

Mark Zuckerberg on 60 Minutes

In an article published today on ClickZ, Lisa Buyer uses Facebook CEO Mark Zuckerberg’s interview for 60 Minutes as a case study for good online PR practices. Lisa discusses how Mark plays by the PR Rulebook to: 1.) Announce company news 2.) Discuss sensitive topics 3.) Set the record straight 4.) Readdress old messages from […]