The Social PR lines between social media and what one might consider the “traditional” online world are blurring more and more each day. Giants like Facebook and Google may have started on opposite ends of the digital spectrum, but with each added feature they are growing closer and closer.
Recently Facebook began rolling out an enhanced messaging system, which among other things allows members to request an @facebook.com email address, a direct attack on Gmail, and traditonal email. Google has Buzz, which is basically their equivalent of the Facebook status update or Tweet.
And now in their latest bit of one-up-man-ship, Google last month unveiled what they call the “+1 button”, which allows users to well, like, a link that comes up in their Google search results, and share that link with friends. It is clearly an off-shoot of Facebook’s “Like” button, which is only a year old.
In just a short amount of time, the “Like” button has become a highly recognizable part of the on-line experience. It’s hard not to go online and not see a website with the “Like” button integrated into it. And for at least one company, the “Like” button proved profitable as well.
According to Social PR numbers released by event planning start up Eventbrite last month, A Facebook “Like” for one of their events drove an average of $1.34 in ticket sales, while a tweet drove on average of .80 cents in sales.
Considering Facebook’s higher user base, those numbers aren’t terribly surprising. With the Google +1 button soft-roll out just last month (right now only a handful of Google users have access to the feature), it’s too soon to tell if it will have that kind of reach. But by taking their time with it, Google is trying to avoid the past mistakes of some of their past social media feature roll-outs. (Google Wave, anyone?)
Here’s a video from Google explaining the +1 feature: