Social #PR 2012 Best Tips on Search Engine Watch #SEW by Lisa Buyer


When it comes to SEO and public relations one thing is for sure: What’s old is NOT new again. PR is going mobile, local, social and visual in 2013.
Public relations, social media and SEO birthed some movers and shakers in 2012 and continue to grow into 2013. To sum up 2012: Facebook is the social network, but Twitter, Pinterest, Instagram and Google+ are all part of the social news family. Social collaboration is taking on a life of its own for better social efficiencies thanks to start-ups like Tracky.

Follow Social PR trends on Search Engine Eatch
Lisa Buyer covers and reports on the trends in social Media, public relations and SEO.

2012 coined the term visual social media and we will watch the trend grow in 2013 thanks to Instagram and Pinterest. The online newsroom is now considered the hub for smart companies looking to organize company news and give journalists, search engines and users what they expect. Need proof on all this? Just check your analytics. And speaking of analytics, 2013 will be the year of big data resulting in an increased need for data scientists.

The fast paced and ever changing world means digital public relations  and online marketers need to stay ahead of today’s best practices through continuing education.

Ready to jump start 2013? Check out the Search Engine Watch year in review by Lisa Buyer for Social #PR articles designed to give your PR programs a complete makeover or a slight nip and tuck.

How to Create a Social Media Editorial Calendar-  #Winner Most Read Social Story on Search Engine Watch in 2012.
Social media editorial calendars create a cohesive layer to a content strategy. Having an organized 12-month editorial calendar that slices up the year into monthly, weekly and daily snapshots can take your content to new levels of success.

Online Newsrooms: A Necessity for Search and Social Content Strategy
Think content. Think fresh content. Think Google loves content. Think social shares of content. Now when news breaks in a tweet and via mobile device, the online newsroom can hold the keys to dominating online visibility in a three-screen world.

How To Optimize Twitter: Be Real, Profiles, RT, Hashtags & More
Getting found and heard on Twitter isn’t as easy as the early days. The party is getting bigger and the saturation level is getting murkier. Here’s how brands can best optimize with the times and stay in the tweet game without losing time and money.

Twitter Automation vs. Personalization
Where do you find the time to be efficient and take care of branded tweets and followers, assuming tweeting isn’t your full-time job? Top influencers share their philosophies, tips, and tools for keeping the Twitter stream flowing without drowning.

17 Ways SMBs Can Survive the Google Penguin Update Effect
“Google drives all my traffic, now I’m screwed!” It’s a familiar refrain among small- to medium-sized businesses in the wake of Google Penguin. Learn how adding the influence of social media and public relations to your marketing mix can help.

How to Increase Social Influence Scores on Klout & More
Marketers, brands and individuals are getting scored, ranked and labeled as a specialist, a celebrity, a curator or even a taste-maker thanks to sites like Klout, PeerIndex, Kred and Percollate. Find out the best ways to boost your influence score.

How to Use Tracky Social Collaboration for Conferences & More
Connect. Collaborate. Get it all done. The social collaboration platform is positioned to help people and companies organize all of the to dos, work projects and social connections in a single, easy-to-use, social- and search-friendly dashboard

Can the SEO-PR Love Affair Survive After Panda & Penguin?
Following Google’s  latest updates, it’s no longer enough to write, optimize and distribute press releases. Now, you must provide quality, relevant, newsworthy stories to targeted media and users in a well-written fashion. Here’s how to do just that.

PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers
While news consumption continues its shift to search engines and social media, content marketers using publishing and distribution platforms beyond the press release have winning options that offer savvy ways to reach and engage your audience.

SEO & the Dawn of Visual Social Media
The days of the single task “SEO and done” marketing are over. Small- to medium-sized businesses should focus on local SEO, Pinterest, and visual social marketing, according to Brett Tabke, CEO of WebmasterWorld and founder of PubCon

Get the Picture: Brands Use Instagram for Visual Marketing
The red carpet winner and Facebook darling is reshaping the way people communicate in pictures and it’s safe to say brands can’t afford not to take notice and join the visual party. After all, sharing a photo is easier than writing a tweet.

Putting Search in Focus: Trends to Watch in 2013
What does 2013 hold for marketers? What will be the biggest industry trends in the new year you’ll need to focus on? Entrepreneur Richard Zwicky shares his insights on Google, search marketing, social media, content, conferences and much more.

Social PR Tips to Get Fit for 2013 Digital Marketing
Create a relationship with your audience before the sales cycle starts. Marketers offer tips on how smart brands can gain market share (and muscle share) by leveraging the best practices of content marketing and thinking like a media company.

Social Media Strategy in Times of Tragedy
I shared one of my life experience that led to her career in PR and offers tips for people and brands struggling to communicate in a way that is authentic, empathetic and appropriately sensitive in times of tragedy.

See you online in 2013. Subscribe to Lisa Buyer’s column on Search Engine Watch and never miss a Social PR Tip.



Please enter your comment!
Please enter your name here

10 − eight =

This site uses Akismet to reduce spam. Learn how your comment data is processed.