SES Toronto Social Media Triple Play with The Buyer Group CEO Lisa Buyer



If you’re looking for The Buyer Group CEO @lisabuyer during SES Toronto, you’ll find her turning a social media triple play: Moderating, Presenting and Socializing.

With less than a month before SES Toronto, The Buyer Group is gearing up to highlight the intersections of search engine optimization, social media interaction and public relations relationships.

Lisa Buyer SES Toronto

Moderating the panel “Successfully Integrating Search & Social Media,” Buyer will lead the discussion on integrating your Search and Social Media Strategies to ensure brand reach, integrity and of course rankings.

Speaking on the panel “Search, PR and the Social Media Butterfly,” Buyer share how public relations professionals are bridging the best of both worlds between PR and social media, while influencing SEO via Profiles, Fans, Tweets, Friends and Follows.

Get the latest Tips, Tweets and Tools from Lisa Buyer and hear how they are working in real life PR campaigns. Discover how to bring new energy to old but relative content via new social media strategies.

See how tools such as Pitch Engine are resuscitating the dead press release of old and bringing it back to life with socialized newsrooms. Find out how mingling online in Twitter chats such as #journchat will open up new relationships with journalists, media oultets and peers.

Learn to use sources like AllTop and #commentz, which will help in building relative content, as well as content distribution tools like Zemanta that can add depth and breath to your PR content distribution, not to mention links.

Socializing Websites at SES Toronto’s express clinics is Buyer’s final play. Is your website social media savvy? Buyer will show how widgets, chicklets, buttons or bookmarks will encourage content sharing, connections, friends and followers. Put your site to the social media test and see how it scores.

Follow Lisa Buyer on Twitter for more information about @SES_Toronto. We look forward to seeing you North of the border!


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