#SES Chicago Spin, Search and Social: Lisa Buyer’s #PR + Optimized Writing Workshop

Lisa-Buyer-and-Tracy-Falke Report Live from SES Chicago
Lisa Buyer and Tracy Falke report live from SES Chicago

ClickZ Academy instructor and public relations specialist Lisa Buyer is scheduled to teach a public relations and optimized copywriting workshop on Monday November 14. The half day session provides PR writing best practices, applications and hands-on exposure to become a top writer for PR, search and social and take search marketing results to the next level.

Buyer announced she joins SES Chicago on November 14-18, 2011 at the Hyatt Regency Chicago. Search and social marketers will find Buyer on the schedule as a ClickZ instructor for The PR and Copywriting Workshop November 14 as well as leading an interactive Social Media Express clinic and a guest at Ask the Experts Session on November 15.

Chicago’s public relations and marketing community can get first hand insight on the powers merging online public relations, social media and search engine marketing.

Highlights of Lisa Buyer’s PR and Copywriting Workshop

  • The fundamentals of online PR and optimized copywriting
  • Online public relations and SEO best practices and how to apply
  • Tips on headline, titles, subhead and description writing for networks like Facebook
  • Guidelines on how to write for search and social media for more visibility
  • How to apply optimized copywriting to social media
  • Discovering online PR and copywriting tools for writing, measuring and tracking

Other ClickZ Academy workshops available at SES Chicago


B2B Online Marketing Training

Online Marketing Foundation – SEO

Local Online Marketing 101 to 411


Public Relations and Optimized Copywriting

Social Media Marketing for Your Business

How to Architect a Search-Engine Friendly Website

Incisive Media’s SES Conference & Expo is a leading global conference and training series focused on search engine marketing. Other Incisive resources include ClickZ, which provides digital marketing news, information, commentary, advice, opinion, and research and Search Engine Watch, which covers news and information about search, analysis of the search engine industry, and offers tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information in print, online, and in person. For more information, visit www.incisivemedia.com.




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