#SEOChat: Google Update

Goodbye #SEO, PR is the new king as Google’s updates continue to reward interesting content.

Don’t tap too hard on your laptop screen glass, a Google Panda, Penguin or Pigeon update might attack. The SEO way is becoming one of a zoo – with the recent dropping of the Pigeon update, Google has taken online search for a wild safari ride.

Last week’s #SEOchat, hosted by ThunderActive, felt like a field trip to the SEO Zoo! Google made 3 major algorithm changes as past guidelines and traditional search initiatives were becoming endangered species! Google gave some new life to the animal kingdom: Panda, Penguin, and Pigeon!

This roll out had significant updates and this #SEOChat had some mixed reviews. See below some of the top tweets from the chat.

🙂 RT @LivingUnited: Goodbye #SEO: PR is the new king w/ #Google Panda & focus on interesting content: http://t.co/6DTgPzSCu6 #PR #SEOchat

— Lisa Buyer (@lisabuyer) December 4, 2014

Regarding Google Maps & Google My Business optimizations, read @localseoguide‘s http://t.co/xOfbSRS7FR Gist: GMB is small % traffic #seochat — Bruce Clay, Inc. (@BruceClayInc) December 4, 2014

Interesting insight, @BruceClayInc! The concept of GMB not being the number one priority for local optimization is a big shift. #seochat — Chelsea Adams (@ChelseaBeaAdams) December 4, 2014

A1) Many sites impacted who hired shady SEOs in good faith & got burned. Company’s can’t claim ignorance tho. must know guidelines #seochat — Robert Ramirez (@ramirez_robert) December 4, 2014

A1. Of the three, I think Pigeon has done the most harm to sites that were already adhering to best practices. #seochat — Laura Sultan (@paramaya) December 4, 2014

It doesn’t seem that submitting domains to the disavow tool helps very much either! #seochat — Direct Online Mktg (@directom) December 4, 2014

The most reactions from the #SEOChat tweeps came from the last question “Do you fear future Google updates or look forward to them? #SEOchat”:

Last Q! Q7: Do you fear future Google updates or look forward to them? #SEOchat — ThunderActive (@ThunderActive) December 4, 2014

RT @KevinKnechtion: A7: No sense in fearing what we can’t accurately predict. Good UX and quality content will prevail. #seochat — Direct Online Mktg (@directom) December 4, 2014

A7 Keeps us on our toes..we just tread lightly. If we follow ALL best practices there “SHOULDN’T” be any reason for fear!! #seochat — Direct Online Mktg (@directom) December 4, 2014

Like the dentist, updates are just a part of keeping things healthy. Stay on top of your health & you have nothing to worry about #SEOChat — Chelsea Adams (@ChelseaBeaAdams) December 4, 2014

Hey @ThunderActive, awesome job on the #SEOchat! I’m following along in the @Storify recap: http://t.co/DnKoUctbZX pic.twitter.com/v6b3uopWGt — Monique Pouget (@MoniqueTheGeek) December 4, 2014

New Year, New SEO! Tune in to #SEOchat every Thursday on Twitter at 1:00 PM and save the date for Thursday, December 17 when our own, Lisa Buyer, is the guest host. She will be focusing on SEO education, guides, conferences and learning for 2015.