If you ask aimClear’s Marty Weintraub, he’ll say SEO is f**ked. Ric Dragon, author of Social Marketology says SEO is all about relevancy. If you heard Joanna Lord’s latest keynote at Zenith SocialCon, she points to the influence of social loyalty and how it significantly impacts a brand’s search and social results. But recent name changes pointed to potential SEO game changes.
The Moz SEO News Bomb
Last week Moz, formally known as SEOmoz, announced a rebranding that chopped off a very important keyword: SEO. It makes total sense since the Seattle software company does so much more than just SEO since starting out back in 2004. Why drop the SEO, Rand Fishkin explains in this excerpt from goodbye SEOmoz news announcement:
For many folks outside of our community, the acronym SEO has (unfair) associations with spam or manipulation. To quote an all-too-frequent comment we see when our site is mentioned around the web, “Don’t trust any domain with SEO in the name.” That feedback is hard to hear, and it’s wrong, but that doesn’t change the impact. We know that the “SEO” in SEOmoz has, in the past, hurt our ability to persuade people about the incredible value of organic search marketing. Moz gives us a chance to do something all marketers love – test something new and observe the results 🙂
Is #SEO dead when @randfish avoids it?
“Google has better bullshit detectors, social distributions costs $, can’t game links, semantics sucks and commercial keywords above the fold are gone,” Weintraub said a less than 140 characters statement at the start of Zenith SocialCon 2013 in Duluth, Minnesota.
Trending Tweets from #Zenith2013
Did you know? More people worldwide have access to a #mobile phone than a clean toilet! -@aschottmuller #zenith2013 (UN report, Mar ’13)
— ClickZ (@ClickZ) May 30, 2013
“#Loyalty is when brands create an emotional connection that you simply can’t do without. EVER.” #zenith2013 ow.ly/1WU11R
— Angie Schottmuller (@aschottmuller) May 30, 2013
#Truth RT @searchcentral: by using promoted posts, you break out of the EdgeRank box and increased viral impact @w2scott #Zenith2013
— Marty Weintraub (@aimclear) May 30, 2013
Our updated Periodic Table of Ranking Factors will be out in the next few weeks! #zenith2013 Current one: selnd.com/119NiN5
— Search Engine Land (@sengineland) May 30, 2013
Use @socialbro for real-time analytics, find best times to tweet, analyze your competitors, & more. @merrymorud #Zenith2013
— Zenith Conference (@DuluthSocialCon) May 30, 2013
Buffer app allows you to schedule your tweets and also provides analytics. @lulugrimm @lisabuyer #Zenith2013
— Zenith Conference (@DuluthSocialCon) May 30, 2013
And if you want to keep the Twitter party going for your brand, Lisa Grimm and I rocked the Twittershere!
[…] and Matt Cutts were the buzzwords rumbling through halls from the SEO industry. In another room, Marty Weintraub dropped some of his usual bombshells – this time uncovering some crazy smart tips on how […]