SEM Synergy Podcast: Lisa Buyer Talks #SMM #PR with @BruceClayInc Team


What’s trending in Search +Social Media Marketing for brands? Tune in as Social PR Secrets author Lisa Buyer makes a guest appearance on SEM Synergy, a weekly internet marketing podcast hosted by Bruce Clay, Inc., airing Wednesdays at  2 p.m. ET on

Lisa Buyer SEM SynergyLisa joins Bruce Clay and co-hosts Virginia Nussey and Mindy Weinstein for a social power podcast. They’ll discuss what’s trending in social media marketing and how brands can gain inspiration from sexy TV shows such as the Netflix hit Orange is the New Black or Showtime’s television drama Masters of Sex.

Because 72% of marketers report using social media to develop loyal fans, why not learn from the top brands doing it right?  But don’t worry, you don’t have to be a big brand TV show to achieve a high level of social stardom! The SEM Synergy podcast shares Social Marketing and PR  Secrets that attract publicity and visibility in the newsfeed but won’t break the bank.

How to Optimize and Socialize Fans… with Conviction

“With a little creativity, any size brand can steal some social media marketing inspiration from shows like Orange is the New Black,” says Lisa Buyer, founder of The Buyer Group, author of Social PR Secrets and named one of the top 40 Digital Strategists for 2013 and 2014.

Trending topics for search marketers wanting to mix in social media success:
  • How to gain fan attraction that drives quality traffic
  • The va-va-voom behind visual
  • Empowering brand advocates
  • Real-time talks like #Twitterchats, Google+ Hangouts and Facebook Q+A’s.

Want more SEM Synergy?

Tune into SEM Synergy with Bruce Clay and co-hosts every Wednesday at 11 a.m. Pacific on WebmasterRadio.FM or through the WebmasterRadio.FM mobile application for iOS and Android devices. Listen to past episodes of SEM Synergy on-demand by visiting the archives under the Search Engine Optimization channel at WebmasterRadio.FM.

Check out the last episode with Bing’s Duane Forrester.

Follow Webmaster Radio on Twitter.


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