A picture is worth 1,000 shares,❤️’s and comments! Just ask University of Florida (@UF) adjunct professor Lisa Buyer along with fellow @UFJschool Professor Kay Tappan.
Tappan and Buyer shared their Social PR Secrets on how anyone can create magnetic, shareable visual content at the 2015 PRSA International Conference.
Below you will find the 10+ Visual PR tools to rule your visual PR using the free platform Canva, an online tool that makes design simple for everyone and more.
10 Tools to Rule Visual PR
1. Design Tools
3. Add a CTA to Images
Give a clear call-to-action in your visuals.
Social PR Secret: Use your website URL on your images, it doesn’t always have to be your brand name.
4. Responsive Design
Your images should be mobile-friendly. Use Canva for Work or RELAY to resize your images in an instant!
5. Create a slideshow
Embed and save as your slideshare or Haiku deck as a video! Then you can repurpose it on YouTube, Facebook, Twitter or any other digital asset you own.
6. Visual Storytelling
A picture is worth 1,000 words (or hearts!)
Communicate key messaging – 3, 2, 1, action! Explainer videos like Make Web Video are cheap and easy tools to get your message across, simply!
8. GIFS (pronounced as JIF)
Make it interactive! Tool-to-Use: Giphy
Social PR Secret: When using it on Facebook, currently you can’t upload it natively you have to use the link from GIPHY!
9. Add Visual Assets
Top performing press releases contain strong visuals. Add your visual to your press release.
Social PR Secret: Make sure to use keywords when naming your visual assets, they have SEO value!
10. Know When To Design
Remember being efficient in the Social PR world is important to your success. Know when to get help from services when you are on deadline.
Social PR Secret: A great service with unbeatable value is Fiverr.
Want more Social PR Secrets? Read this!
Don’t forget, never stop learning. Share any other tips you have that in our comments below!