Public Relations Most Loved Visual Rules to Tools with @Canva and More

PRSA 10 Visual PR Tools Social PR Chat (2)
Lisa Buyer at PRSA with University of Florida PR Students

A picture is worth 1,000 shares,❤️’s and comments! Just ask University of Florida (@UF) adjunct professor Lisa Buyer along with fellow @UFJschool Professor Kay Tappan.

Tappan and Buyer shared their Social PR Secrets on how anyone can create magnetic, shareable visual content at the 2015 PRSA International Conference.

Below you will find the 10+ Visual PR tools to rule your visual PR using the free platform Canva, an online tool that makes design simple for everyone and more.

10 Tools to Rule Visual PR

1. Design Tools

2. Infographics

3. Add a CTA to Images

Give a clear call-to-action in your visuals.

visual PR tip add click through actions to your images


Social PR Secret: Use your website URL on your images, it doesn’t always have to be your brand name.

4. Responsive Design

Your images should be mobile-friendly. Use Canva for Work or RELAY to resize your images in an instant!

5. Create a slideshow

Embed and save as your slideshare or Haiku deck as a video! Then you can repurpose it on YouTube, Facebook, Twitter or any other digital asset you own.

6. Visual Storytelling

A picture is worth 1,000 words (or hearts!)

guy kawasaki canva

7. Video

Communicate key messaging – 3, 2, 1, action! Explainer videos like Make Web Video are cheap and easy tools to get your message across, simply!

8. GIFS (pronounced as JIF)

Make it interactive! Tool-to-Use: Giphy

Social PR Secret: When using it on Facebook, currently you can’t upload it natively you have to use the link from GIPHY!

9. Add Visual Assets

Top performing press releases contain strong visuals. Add your visual to your press release.

Social PR Secret: Make sure to use keywords when naming your visual assets, they have SEO value!

10. Know When To Design

Remember being efficient in the Social PR world is important to your success. Know when to get help from services when you are on deadline.

Social PR Secret: A great service with unbeatable value is Fiverr.

For more Visual PR tips to cover your visual assets view Lisa Buyer and Kay Tappan’s PRSA International presentation:

Want more Social PR Secrets? Read this!

Don’t forget, never stop learning. Share any other tips you have that in our comments below!


  1. Thank you for sharing and concluding these tools. These ten tools have different functions within visual public relations area. I like the point about visual storytelling. It is important for visual PR to combine the influence of pictures with the power of stories. Pictures should talk. Besides, I agree with the last tool, which is that remember being efficient in the Social PR world. A wrong time sometimes can ruin your whole plan. And also a good choice of time can usually help you efficiently.

  2. Great read! It’s true that visual storytelling is always more compelling. At Babbler we empower PR professionals to develop their brand narrative with visually striking social newsrooms. Let me know what you think!


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