In the public relations and social media universe it’s crucial to be one step ahead of the next big thing. Enter Sarah Evans: she’s a real-time loving mother, author of the novel ReFrame, host of the first ever industry Twitter chat, Digital Correspondent, and a dear Social PR friend! Evans is truly a public relations powerhouse and dropped by my social media management class to share what a day in the life of Sarah Evans is like and how she fits into the constantly changing social media revolution.
What Exactly Is A Digital Correspondent?
Before we get into what Evans does daily, let us catch you up on what her title means. In Evan’s own words she is, in a sense, “encompassing that spokesperson role” for her clients. Evans’ job is to deal with and handle the media of her clients. Her Digital Correspondent title stems from combining her public relations and corporate communications knowledge, social media experience and some journalistic nuances.
A Day In The Life Of A Digital Correspondent
So now you have some idea what a Digital Correspondent is, but you are probably wondering what exactly they do. Luckily, Evans gave us the scoop on a day in the life of a Digital Correspondent.
“In the morning I’m monitoring everything that is trending online.” Evans is constantly searching for new ways to create content for her brands, link journalists up with sources, and so much more. Staying up to date with important events, news and trends is crucial for any public relations pro to maximize the reach of specific content. Evans constantly checks popular sites such as Google+, Reddit, Instagram and Facebook to find the current hot and trending topics and determines if she can use any of that content to her clients’ advantage.
If Evans sees a possible opportunity for a client after searching the web, she acts in real-time to get out content as soon as possible, while it is still relevant. She does this by going through and checking different clients’ social editorial calendars to see what she needs to work on or create.
She says after that is lots and lots of meetings. Sorry to break your dreams everyone, but the real world can’t be perfect! Evans also stresses that she is constantly preparing for the next live event that is going to take place.
An example of what Evans works on is the annual South by Southwest (SXSW) 2014 event. This year Sarah worked with PayPal as a Digital Correspondent. She says that her main job as a correspondent for PayPal was to produce tons of interviews with celebrities and high level influencers at the iconic #SXSW event. These interviews were then edited and used to create five days of content for PayPal in the form of a short series called P2P (Person to Person).
The Social PR Importance Of Being Mobile Ready
With so much happening in real time, it is important to be able to post content from anywhere. Anywhere can mean in the car, at home, at a party. You never know when the next big thing will happen, and you have to be ready for it in the blink of an eye.
This is why Evans stresses the importance of mobile devices and being able to create, edit and share from the same device. Her method to deal with the constant madness of social media is to turn her mobile device into her own media studio without going back and forth between devices. This is a great way to ensure high productivity from anywhere you are, not only making your job a lot easier, but also benefiting your clients because you can get content out quickly and hassle-free.
It is also important that you don’t forget that when you need to create high-end content, you should still bring necessary devices such as a laptop or video camera! The mobile phone can be used for last minute or out-of-nowhere content, but when you are aware of an upcoming event, make sure to plan accordingly!
Want more of Sarah Evans? (Honestly, who wouldn’t? This chick is awesome). Check out some of Evans highly recommended Social Media Management tips and secrets in the video interview below!
Image Credit: Sarah Evans