PR Slam Dunk: Social Media Tips via @GuyKawasaki and @PegFitzpatrick #ArtofSocialMedia

Picture Perfect! Lisa Buyer Meets up with Guy Kawasaki and Peg Fitzpatrick about The Art of Social Media 2015.

Picture Perfect! Lisa Buyer Meets up with Guy Kawasaki and Peg Fitzpatrick about The Art of Social Media 2015.


There are social media tips and there are social media POWER tips. Together, social media celebrities Guy Kawasaki and Peg Fitzpatrick have over 2 million followers on Twitter alone. So, it’s amazing that we stole both of these social media mavens away from their busy schedules to hear more about their most recent book, The Art of Social Media. And, of course, we had to sneak away with some social media tips to add to our ever-expanding collection!

(Before we go any further, please be sure to follow these two: @guykawasaki and @PegFitzpatrick. Okay, now you’re on your way to social media wisdom!)

The Art of Social Media is Guy Kawasaki’s thirteenth book, and whether you’re promoting a business, a product, or yourself, this book has over 100 practical tips, tricks, insights, and strategies on how to produce the right presence on the most popular social media platforms. We wanted to find out a little more about the inspiration and production of how this #SMM survival guide came to life. 

What Made You Write the Book?

Oddly enough, Guy admits that it was Peggy who had the original idea. They both share a mutual love and passion for social media and decided to put everyday discussions into a book format. It then became a “must do” when they realized it would solve the constant stream of questions that they both receive on a daily basis.

“This book shares our joy of social media. It’s everything you wanted to know, but were afraid to ask,” write Guy and Peggy.

How Long Did it Take to Write?

This book took eight years to write. Just kidding! However, that’s just part of the experience Guy brings to the table and that he’s put into this book. Peg says, in reality, it only took about four or five months to write.

 The Art of Social Media Secret: The book was originally named The Art and Science of Social Media. But the authors agreed that social media isn’t cut and dry, so you need to add in little bits of magic. The more fun you have, the more fun others will have, too.

Social Media Tips and Tricks

Before we give away some of the awesome tips Guy and Peg have for you, let’s explain why these two are so amazing at social media. Peg and Guy are both evangelists, a Greek but chic word meaning to bring or spread the good news. Guy is currently an evangelist for Canva, telling others how Canva is democratizing design in the social media industry.

Remember These Things

  • Don’t try to be perfect: No one can be perfect anytime, anywhere, and on any site. Don’t put large amounts of stress into reaching unrealistic goals. Focus on doing the best you can with what you have to work with.
  • Be perfect: But only when it comes to your spelling and grammar. So, proof, proof, and proof again.

Social PR Secret: Use grammarly to check your spelling and grammar for your social media content.

  • It’s okay to make mistakes: Guy tells a great story about how his multiple social media platforms once retweeted the same tweet again and again within minutes without him knowing. This social media snafu actually lead him to gain more exposure. Sometimes, mistakes can help!
  • Divide and conquer: Be sure to separate your personal and business accounts on different platforms. One of the worst things you can do is accidentally tweet about your delicious Starbucks drink from your brand’s social media account instead of your personal one.

Peg Fitzpatrick Talks The Art of Social Media

Social PR Secret: Combine visual with every form of social media to create a brand presence for yourself, similar to a logo. Check out how Peg does it (pssssst: it’s made in Canva).

The Year of Video

We’ve all heard about how popular images are in social media, but Peg predicts video is up and coming and will soon be the new darling of social media! So, get out those camera phones and GoPros, peeps: three, two, one, action! Whether it’s coming from your smartphone via Instagram, Vine, Snapchat, Twitter, or the latest Meerkat, point, shoot, and stream is the where the action is these days on mobile. The proof is in the Like, Facebook videos just surpassed old-standby YouTube. 

The Art of Social Media Secret: Make sure that you’re learning not only how to shoot video, but how to edit video, as well. You need to know not only how to get behind the camera, but also how to make that footage into something social media worthy. Editing sites such as iMovie and Magix are great editing softwares to learn how to edit your videos!

To watch more from Guy and Peg, including a great analogy about Harry Potter and magic and social media, check out our video interview target=”_blank”>here!

The Art of Social Media Resources

All the links from the book, a social media smartie quiz, Pinterest boards and more can be found right here.

Pin right to it

Follow Guy Kawasaki’s board The Art of Social Media Resources on Pinterest.

Have something to add to this story? Share it in the comments.

Contributing Writer: Sydney Thompson 
Image Credit: The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick