If you “Like” Las Vegas and social media, it’s likely you’ll see targeted posts relating to Pubcon or Britney Spears. And if you are in the Social PR world, you can learn a thing or two from both.

Brands, Check out how Britney Uses Twitter Chat to Connect With Fans

If you are a sailor that blasts Britney Spears songs to keep Somali pirates away or just a plain old Britney Spears fan, this was your week to be social and get a piece of her on Twitter. Britney’s the latest celebrity to host a Twitter Q&A to promote her upcoming album, ‘Britney Jean,’ and the pop icon gave some interesting answers including the revelation that she would like ‘Thor’ actress Natalie Portman to play her in a movie and how M. Federic is her favorite place to shop.

4 reasons why brands should use Twitter Chats

Be real and control the message! Have an opportunity to connect direct with fans in your very own social talk show format.

 Answer the questions that fans care about most, give them what they want.

Social PR Secret:   Attract media attention. Use Twitter Q+A as a means to gain mainstream media coverage like this MTV news covering the social media event

Build a personal connection with your biggest fans. Let them spread the good word for you through social media sharing.

Successful celebrities don’t have customers, they have fans. Businesses should learn from that. http://t.co/sR7GWJkwsR | @Forbes

— Ekaterina Walter (@Ekaterina) October 30, 2013

Pubcon Highlights: Social PR Parties and Google Hangovers

If you were lucky enough to attend Pubcon Las Vegas, you probably learned a social media thing or two and suffered the likes of a Google hangover at the same time. Hummingbird, “Not Provided” and Matt Cutts were the buzzwords rumbling through halls from the SEO industry. In another room, Marty Weintraub dropped some of his usual bombshells – this time uncovering some crazy smart tips on how brands can use social media to buy SEO.

Check out some of my favorite highlights from Pubcon

• Matt Cutts Keynote @Pubcon – What marketers should be doing to prepare for 2014

• Why Immediacy Is as Important as Authenticity via @Unmarketing Keynote

  • http://www.bruceclay.com/blog/2013/10/unmarketing-scott-stratten-pubcon/

• Is Link Building Toxic? Learn How to Get Real

  • http://www.pubcon.com/link-building-in-a-penguin-age-jim-boykin

• In-House SEO and Goals – A 6 Point Plan via @melaniemitchell

  

  • http://www.pubcon.com/straight-jacket-free-in-house-seo-with-melanie-mitchell

• The New Normal? Buying SEO with Social Ads via @aimclear

  • http://www.aimclearblog.com/2013/10/21/easily-buy-seo-lift-disrupt-googles-vaunted-search-algorithm/

• John Rampton Gives up 15 Pinterest PR Secrets. Pin This. http://www.pubcon.com/15-tips-for-pinterest-with-john-rampton

• Social PR Secrets First Book Signing! My first book signing for Social PR Secrets and to top it off I was able to share the moment with one of my favorite social media friends and author Krista Neher. (Follow her @kristaneher or @bootcampdigital)

Next year you’ll be able to go to Pubcon and see Britney Spears live since she just signed a two year deal to perform her infectious dance hits at Britney: Piece of Me inside Planet Hollywood. You can also follow her moves on Twitter, where what you get is the real Britney Jean, just like brands should be doing – be real and authentic in social media.

Ready for more? Buy Social PR Secrets today. 

Image credit: http://www.britney.com/us/news/britney-answers-fan-questions-twitter