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Social PR Secrets Interview: 💋Aliza Licht #DKNYPRGirl Turned #GirlBoss

  We grabbed our favorite red lipstick and sat down with Aliza Licht today to discuss her top Social PR Secrets and how she used...

Guy Kawasaki’s Best Social Media Lessons

With so many new social media platforms and features coming out recently, it can be hard for anyone to keep up with which tools...

PR Slam Dunk: Social Media Tips via @GuyKawasaki and @PegFitzpatrick #ArtofSocialMedia

  There are social media tips and there are social media POWER tips. Together, social media celebrities Guy Kawasaki and Peg Fitzpatrick have over 2...

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Writing Hacks to 10X Your PR Success

Imagine how much more productive and rewarding your writing time could be if, when you made time to write and sat down and opened...

The Social PR Guide to Trolls

In the digital marketing world, trolls can be found in search, social and online reviews. According to Pew Research, more than 72% of internet...

5 PR Reasons To Use YouTube Advertising for Exposure

Have you ever wondered how YouTube advertising can help boost public relations exposure? One that can target the right audience and engage viewers? Creating...

10 Tips for Aspiring Entrepreneurs from Larry Kim, Marketing & PR Unicorn

  Larry Kim, a successful entrepreneur and founder and CEO of Mobile Monkey, has...

5 Steps to Help You Find Inbound Marketing Happiness

  How can inbound marketing impact your customer's happiness level? The answer might be in the reviews. The...

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Writing Hacks to 10X Your PR Success

Imagine how much more productive and rewarding your writing time could be if, when you made time to write and sat down and opened...

5 Steps to Help You Find Inbound Marketing Happiness

  How can inbound marketing impact your customer's happiness level? The answer might be in the reviews. The...

20+ SEO Words You Should Delete From Your Vocabulary Immediately

Are you still using any of these outdated PR SEO terms? More than 16 thousand reads and...

The Good Links: Measure Public Relations Using Google Analytics

The influential blogger you’ve been pitching name dropped your product with a link back to your website - high five! The WSJ business and...

Why Public Relations and SEO Go Together: Tips, Truths, Tools, and Faves

If you want to get the most out of public relations, there’s a thing or two (or 20, really) about SEO to consider. Did you...

SEO Writing Secrets for Social Media: The Bruce Clay Way

We recently sat down for an awesome Q&A session on SEO Writing (search engine optimization)  and SMO (social media optimization) writing with the team...
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The New York Times Spotlights Delray Beach’s Worthing Place

Worthing Place, Delray Beach's newest luxury residential community is spotlighted in the  as a result of The Buyer Group's PR efforts.Delray Beach's Worthing Place showcases...

The Buyer Group Develops BodyLogicMD Blog – First Blog Dedicated to Horomone Therapy

BodyLogicMD , a national network of anti-aging phtsicians and Buyer Group client since 2003, released its blog today, making it the first blog exclusively dedicated to bioidentical...

The Buyer Group Launches New Web Site With SEO/SEM Services

Deerfield Beach, Florida – Monday, August 28, 2007 – Public relations with a twist of ‘Search’ on the rocks or straight up. Lisa Buyer,...

Defining and Measuring SEM – Do Your Metrics Measure UP?

‘Do Your Metric’s Measure Up?’ is an overall guide for professionals investing in or considering online marketing as part of their public relations and...

La Gondola Italian Restaurant Airs on Rachael Ray

The Food Network’s Tasty Travel Train Arrives in Chicago April 18th + 19th Chicago, IL – Monday, August 13, 2007: Chicago-style pizza lovers nationwide get...

The Buyer Group Named PR Agency for Shoreline

Targets Second Home Buyers Looking for Luxury in the Bahamas Deerfield Beach, FL – Saturday, July 14, 2007: Yes, it’s better in the Bahamas. The...

The Buyer Group Masters SEO/SEM Strategies

Public Relations and Branding Agency Frequents Search Engine Strategies Deerfield Beach, Florida – Monday, May 7, 2007: Most businesses depend solely on organic search engine...

Interactive PR Agency Underlines SEO/SEM, Joins SEMPO

The Buyer Group’s Lisa Buyer Joins Professional Search Organization South Florida, FL – April 2007: Advertisers in North America laid out close to 10 billion...

Fosters Wine Estate Taps The Buyer Group for Florida PR

Public Relations efforts to promote PINK + YELLOW Sparkling Wines Deerfield Beach, FL – January, 26, 2007: The Buyer Group, a public relations and branding...

The Buyer Group Named PR Agency for Marlin Bay Yacht Club

Helps Client Improve Visibility in Traditional and New Media Deerfield Beach, FL – January 2007: The Buyer Group, a interactive public relations and branding agency...

The Buyer Group Adds Search Engine Consulting to Mix

SEO and SEM Play Key Role with PR and Branding South Florida, FL - Monday, October 16, 2006: Just Google it. Many businesses today are...

Lisa Buyer Goes Solo with Her Own Brand, The Buyer Group

Industry Professional Launches PR and Branding Agency with Personality Deerfield Beach, FL - June, 2006: Launching a company is nothing new to Lisa Buyer, public...

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Pushing the Limits on Instagram in 2018

This post was last updated in October 2018 Instagram limits can be deceiving and rewarding. Ready to get the most out of Instagram for your...

The Best List of 40 Social PR Courses and Certifications

Picking the right Social PR courses and certifications can be overwhelming. As daunting it may seem, it's also critical to stay relevant in today's digital revolution. The...

PR Under the Influence: Why Influencer Marketing is all the Buzz

Influencer marketing is the modern day version of word-of-mouth marketing. If PR owned a bar, influencer marketing would be the featured drink with a high...

Social #PR Tips to Pitch Live! with Kelly, Today Show and Talk Show Producers

A public relations dream: A client sitting opposite Matt Lauer on the couch of the Today Show! But how do you get your pitch...

How To: Go Viral Like Rap Videos ‘Yoga Girl’ and ‘Whole Foods Parking Lot’

Pop culture artists Fog and Smog give new meaning to the term “friends with benefits.” The cutting-edge film and music industry entourage combined talent...