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Social PR Secrets Interview: 💋Aliza Licht #DKNYPRGirl Turned #GirlBoss

  We grabbed our favorite red lipstick and sat down with Aliza Licht today to discuss her top Social PR Secrets and how she used...

Guy Kawasaki’s Best Social Media Lessons

With so many new social media platforms and features coming out recently, it can be hard for anyone to keep up with which tools...

PR Slam Dunk: Social Media Tips via @GuyKawasaki and @PegFitzpatrick #ArtofSocialMedia

  There are social media tips and there are social media POWER tips. Together, social media celebrities Guy Kawasaki and Peg Fitzpatrick have over 2...

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7 #SocialPR Tools for Repurposing Content & Boosting Your Reach with Video

A great deal of time and resources can go into creating content for your blog, YouTube channel, email marketing, social channels and more. Today,...

Holiday Gift Guide for Digital Marketers and Entrepreneurs

‘Tis the season for hunting for gifts that feel sincere and thoughtful, rather than impersonal tokens. Whether you want to bring the most impressive...

Lisa Buyer Talks PR SEO with Search Talk Live Podcast

SEO is no longer an option for businesses, it is a necessity in order to stand out in your industry. Lisa Buyer, Founder, and...

Public Relations and Funnels of Like, Love and Loyalty

Is PR connected to your sales funnel? Whether it's a journalist, influencer, prospect or customer; public relations can be found in each part of...

Digital Detox Secrets by Lisa Buyer Now on Amazon

In an epidemic era of digital impact on health, wellness and productivity -  Lisa Buyer releases her second book, Digital Detox Secrets; as a...

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Lisa Buyer Talks PR SEO with Search Talk Live Podcast

SEO is no longer an option for businesses, it is a necessity in order to stand out in your industry. Lisa Buyer, Founder, and...

Writing Hacks to 10X Your PR Success

Imagine how much more productive and rewarding your writing time could be if, when you made time to write and sat down and opened...

5 Steps to Help You Find Inbound Marketing Happiness

  How can inbound marketing impact your customer's happiness level? The answer might be in the reviews. The...

20+ SEO Words You Should Delete From Your Vocabulary Immediately

Are you still using any of these outdated PR SEO terms? More than 16 thousand reads and...

The Good Links: Measure Public Relations Using Google Analytics

The influential blogger you’ve been pitching name dropped your product with a link back to your website - high five! The WSJ business and...

Why Public Relations and SEO Go Together: Tips, Truths, Tools, and Faves

If you want to get the most out of public relations, there’s a thing or two (or 20, really) about SEO to consider. Did you...
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Lisa Buyer Attends Search Engine Strategies Conference, San Jose

Searching for me this week? Find me in San Jose, California at Search Engine Strategies Conference where I will be mixing, mingling, and speaking. While I...

The Buyer Group Welcomes Interactive Editor to Online PR Team

Online PR Agency Gets Optimized Deerfield Beach, FL – Aug 18, 2008 – The Buyer Group welcomes its newest addition, Interactive Editor Nicole Balistreri to...

Lisa Buyer Speaks at Search Engine Strategies Conference

Lisa Buyer Speaks at Search Engine Strategies Conference Online PR Agency CEO Shares How PR Taps into Power of Search Deerfield Beach, FL – Aug 11,...

Florida Interactive PR Agency Introduces SEO/PR Audits

Deerfield Beach, FL – July 21, 2008 – The Buyer Group asks: What does online PR mean to a business? Answer? More than just...

Bad PR 101: Real Estate Developer No Answer

By Lisa Buyer The best way to foster a bad reputation is avoid confrontation, give no explanation and…oh… let’s not forget don’t pay your bills. A...

Lisa Buyer Joins South Florida Interactive Marketing Association

Deerfield Beach, FL – July 15, 2008 – Florida Interactive PR agency President and CEO, Lisa Buyer has joined the South Florida Interactive Marketing...

Yelp Gives Interactive PR New Meaning

Word of Mouth PR Replaces Old School Ads According to The Buyer Group’s online pr team, the old adage of spending money to make money...

It’s the Real Deal for Bayshore Land Group

Luxury medical condos are popping up in Coral Springs, Florida thanks to Bayshore Land Group’s Royal Palm Square. The Real Deal reported on the...

Constant Contact Helps Make Email Marketing Successful with Online PR

By Sarah Van Elzen The thought of branding and formatting a creative HTML email or electronic newsletter with links and graphics can be overwhelming. However,...

Four PR Tools to Test Email Marketing

By Sarah Van Elzen Using email as a PR tool is done everyday on personal and business emails. All interactive public relations strategies should include...

10 PR Tips for Successful Email Campaigns

by Lisa Buyer Heard it from a friend who…heard it from a friend who…heard it from another you’ve been… In a matter of seconds your email...

Lisa Buyer Gets Ink: All Eyes on PR

All Eyes Online Best PR Strategies for More Visibility and Qualified Leads By Lisa Buyer What do you say when your customers ask “How come your...

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Pushing the Limits on Instagram in 2018

This post was last updated in October 2018 Instagram limits can be deceiving and rewarding. Ready to get the most out of Instagram for your...

The Best List of 40 Social PR Courses and Certifications

Picking the right Social PR courses and certifications can be overwhelming. As daunting it may seem, it's also critical to stay relevant in today's digital revolution. The...

PR Under the Influence: Why Influencer Marketing is all the Buzz

Influencer marketing is the modern day version of word-of-mouth marketing. If PR owned a bar, influencer marketing would be the featured drink with a high...

Social #PR Tips to Pitch Live! with Kelly, Today Show and Talk Show Producers

A public relations dream: A client sitting opposite Matt Lauer on the couch of the Today Show! But how do you get your pitch...

How To: Go Viral Like Rap Videos ‘Yoga Girl’ and ‘Whole Foods Parking Lot’

Pop culture artists Fog and Smog give new meaning to the term “friends with benefits.” The cutting-edge film and music industry entourage combined talent...