Lights, camera and online PR action! According to online video blogger SteveGarfield, video content is 50 times more likely to appear on the first page of search results than your standard text-based content. This ties in with SocialTimes reporting that 85 percent of media websites now use online video to cover news.
While many associate the medium with time-consuming video shoots, expensive camera crews and multiple outtakes, new data is showing that impromptu video shot with affordable equipment such as FliplikeVideocameras (widely credited with revolutionizing the medium) are just as effective.
From webcams, video phones and FaceTime to streaming platforms like UStream and everything in between, it has never been easier to broadcast messages and instantly share them with your audience.
Here are three simple ways to include video in your Social PR Strategy:
1.) Bring life to a company figurehead: An impromptu video clip of a corporation’s CEO, for example, helps reinforce the idea that even the C-suite are people too.
2.) Make a controlled statement: During a crisis, getting out a timely, controlled message is imperative. Where an official press conference may be impossible or unrealistic, video broadcasted over the Internet is quick and efficient – and ensures the company remains in control of its messaging during a challenging time.
3.) Interviews/Testimonials: Depending on the industry, customer testimonials or expert interviews can help solidify your company’s position as a leading service provider or authoritative thought leader.
Given the choice, people still prefer to engage with a human – whether in person or online. Video lessens the divide between people and technology in the increasingly impersonal world we live in.
Wondering where to begin? Contactonline PR experts at The Buyer Group today!