Online PR News This Week


When an optimized press release generates online news and captures traditional media coverage, it’s a good thing. The Buyer Group netted the most coveted goal in online PR this month: delivering positive media coverage for clients.

Luxury clients Me Day Spa, Colorado Mountain Estates, and Dr. Paul Wigoda got more than an ego boost this week while featured in major media outlets around the country. Leads, Web site visitors, and third party exposure are just a few of the bonuses when working with The Buyer Group.

To accomplish varied client online PR goals, The Buyer Group utilizes a mix of traditional PR outreach, online PR, social media, and blogging. This combination forms a synergistic mix that appeals to online and traditional media alike, while encouraging direct consumer brand interaction.

In the news this week:

  • Me Day Spa and Dr. Paul Wigoda – Profiled online and in print by the Miami Herald and South Florida lifestyle TV program “Deco Drive”
  • Colorado Mountain Estates – Profiled online and in print by The New York Times

Client roster update:
The Buyer Group welcomes Southern Specialties, leaders in premium produce and Shop to Earn/Shop to Earth, the fastest growing online shopping portal in the world.


  1. We post our optimized press releases on newswires, which allows the media to contact us direct, looking for more information. The more optimized your release, the easier it is for journalists to find your story.


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