Millennial Goodbyes… and Hellos


Sometimes in life you meet the right people to get you from Point A to Point B.

That’s how I would describe the karma-like way I met Sarah Van Elzen almost three years ago and our professional relationship to date. At the time, Sarah was fresh out of the University of Minnesota and a transplant to South Florida while I was transitioning The Buyer Group from a traditional to a digital PR agency.

Millennial New Beginnings
Fast forward to today, Sarah has decided to follow her dream of all things digital and has taken on a new position as a digital planner with an interactive agency closer to home in Milwaukee.

I want to take this time to acknowledge Sarah’s prolific dedication to The Buyer Group, above all, her honest work ethic and willingness to learn, grow and be resourceful. I could go on an on about the importance of honesty and ethics in the workplace, but let’s just say Sarah is a leading example online and offline.

So, let’s not say goodbye but good luck to Sarah, as we will continue to stay connected through our professional (and social) networks.

Hello Millennials
On the hello side, I want to welcome Susan Miller, executive admin for The Buyer Group, Stacy Kinney, social media editor and coordinator, and Arwen Taylor as SEO writer and blogger. Also, working virtually from the Gator Nation in Gainesville, Florida is Matt Innes, another Milllennial who will be taking on a permanent role working on the client services side of The Buyer Group.

What is a Millennial?
Millennials are the new generation of college graduates changing the way work gets done and were born between 1980 and 2000. They have 95 million cohorts and it’s their talent that helps drive a company into the new age of doing business.
I’m happy to have had the opportunity to work with a Millennial crème-of-the-crop like Sarah and share her with everyone. Please also join me in welcoming the new additions to The Buyer Group as we work together to socialize your business.

See you online,
Lisa Buyer

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