Lisa Buyer Spins SES San Fran with PR, Search and Social Media


The Buyer Group CEO @LisaBuyer tweets and speaks with #SESconf #SESSF attendees about the ever-changing world of digital PR and online media

Orlando, FL – July 30, 2010 SES Summer Lovin Happens So Fast in San Francisco… and The Buyer Group’s Lisa Buyer heads west to the City by the Bay where the tweets and talk is the latest in search and social at Search Engine Strategies (SES). Why should a CEO, CMO or marketing Pro attend SES? Mark Jackson says it best in his recent ClickZ article.

Lisa Buyer and Tracy Falke - SEO black hat vs. white hat
Lisa Buyer and Tracy Falke – SEO black hat vs. white hat

As a speaker for the session she helped conceptualize, “Search, PR and The Social Butterfly,” Buyer shares ways to merge the best of online public relations and social media while influencing SEO via Social Media Profiles, Fans, Tweets, Friends and Follows. Buyer is in good company with Brett Tabke, Kristjan Mar Hauksson and Sally Falkow.

“How Social is Your Website?” That’s the focus of the SES Express Site Clinic where CEOs, CMOs and marketing pros can take their sites to the test. Buyer along with colleague Tracy Falke from the UK tells you how your site measures up and give tips and ideas for socializing your domain. Express Clinics are free for SES San Francisco participants to attend: just visit the Expo Hall and take in this added bonus. No need for appointments, as these PowerPoint-free, interactive clinics are “first-come, first-serve,” offering a rare chance to get your Website reviewed and improved live at SES.

Getting down to the business of social media, Buyer will also moderate a session at SES San Fransisco conference that’s worth sticking around for: “The Business Value of Social Media.” Buyer leads the discussion that answers the burning question of what social media can mean for businesses.

This session goes beyond making money with social media by addressing the even more important issue: how NOT to lose money by ignoring social media sites such as Facebook, Twitter, LinkedIn and blogs. Learn how to move past outdated business models, tackle ROI and unlock the economic potential of social media.

Now in its 12th year, SES is organized by its Advisory Board and the leading online marketing publications ClickZ and Search Engine Watch.


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