President of The Buyer Group, Lisa Buyer, is scheduled to address how online PR and Social Media are influencing search marketing and SEO
The Buyer Group’s Lisa Buyer is scheduled to join the leading search and social marketing event, Search Engine Strategies (SES) U.K. conference, on February 22-25, 2011.
Buyer will share ways to optimize online PR plans and socialize websites during three panels:
The first session, Search, PR and The Social Butterfly, Buyer and U.K. colleague Katy Howell will share how to merge the best of public relations and social media while influencing SEO.
Buyer will also be teaming up with Liana Evans for a social media clinic designed to give businesses on-the-spot advice on how to effectively apply the latest social media strategies to a corporate website.
The four-day SES London conference, which marks Buyer’s 10th as panelist and moderator, promises to be the largest yet as it brings together the industry’s brightest minds and most seasoned practitioners to share best practices in search and online marketing. Other notable sessions include: PPC or SEO? The Ultimate Search Marketing Battle, Twitter Nation & Automation, Developing Great Content and Killer Facebook Marketing Tactics.
Finally, Buyer, whose article Social PR: 10 Ways to Do PR Better with Social Media was recently published by Search Engine Watch, will close down the show by moderating one of SES London’s final panels: Social Media & the Marketing Mix.
To follow the conference in real-time stay tuned to tweets marked with #sesuk.