Lisa Buyer @ PubCon


Looking for me this week?

I’ll be in Las Vegas at WebmasterWorld’s Search and Internet Marketing Conference (PubCon) 
December 4-7, 2007.
What does this have to do with public relations and branding? Everything!

It’s where search engine and Internet marketing professionals gather to
share best practices in the design, development, promotion and
marketing of their businesses and brands.

The conference kicks off Tuesday morning with a few words from keynote speaker Craig Newmark, founder of Craig’s List .

Here are some of the workshops I will be attending front and center:

Social Marketing–explores major social marketing sites such as Digg , Facebook
and LinkedIn
and how to monetize them
Reputation Management and Monitoring
Content Creation – how to crank out good content
Analytics, Tracking Performance – measuring site’s performance
Local Search Optimization – the power of local targeting
Brand Management
Effective Action-based Copywriting
Responsible Web Design – explores strategies that ensure compatibility, longevity and usability
Word of Mouth Marketing – how to use it to increase Web traffic
Press and Public Relations Campaigns

I will also be mixing and mingling with the most influential leaders in
Internet and search engine marketing as well as attending after hour
receptions hosted by Google.

I look forward to sharing this new knowledge with you when I return.


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