Lisa Buyer at PubCon, Talks about Employees, Social Media and Online PR


Online PR Expert Talks About Twitter, Online Reputation, and Search Results

Deerfield Beach, FL – February 23, 2009 – What happens when employees mix personal Facebook and Twitter accounts with company news and client communications?  Well first comes the drama, then the Google search results you might wish you never had.

Florida online public relations agency CEO, Lisa Buyer, will be speaking on the advantages and pitfalls of social media at PubCon, the executive conference lead by search and Internet marketing gurus in Austin, TX on March 12, 2009 at 2:55 PM.

As part of a panel discussion on Moving Old Brands Into The New Social Media, Buyer will present a case study on “Social Media In the Hands of Irresponsible Employees,” a topic focusing on the PR effects when employees’ personal social media usage ends in negative company search results. The lecture will also cover proactive guidelines to prevent this from happening as well as brand reputation management.

“Today’s online PR and branding strategies need to take into consideration the effects of social media channels and how they can influence a brands online reputation,” said Lisa Buyer, The Buyer Group CEO.

Working from a real world experience where an employee’s personal Twitter posting, a professional blogger, and a client’s search engine results collided, Buyer will explore how to best utilize the power of social media without leaving companies vulnerable to circumstances that can have a negative effect on their online PR.

PubCon Austin takes place March 11 – 13, 2009.  For more information visit:

About The Buyer Group
The Buyer Group is a member of Search Engine Marketing Professional Organization, South Florida Interactive Marketing Association, Agency Management Roundtable, and is recognized as a Google Advertising Professional Company.  For more information about The Buyer Group and its interactive public relations and branding services call Lisa Buyer at 954.354.1411.

Connect with The Buyer Group
Follow Lisa Buyer on Twitter at
Connect with Lisa on LinkedIn at



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