Lisa Buyer’s Seattle #SMX Advanced Day One


Starbucks Headquarters for #SMX Advanced!Greetings from Seattle, home to Starbucks and SMX Advanced. I am happy to be reporting from the cult-coffee city of Seattle for SMX Advanced, touted the search marketing conference designed exclusively for experienced Internet marketers. Mixing with those who are fluent in search engine marketing, I am here to capture the PR angle and learn how I can incorporate these best practices into my digital PR strategy.

I’ll be guest blogging for Bruce Clay today on the session “Yes Virginia, Tweeting is SEO” and attending the aimClear-sponsored lunch which promises to let you have your cake and eat it too.

Lisa Buyer’s Day One Schedule
SEO & Social Media Track
The New Periodic Table Of SEO – Moderated by Danny Sullivan, Editor-in-Chief, Search Engine Land
This session covers the major “elements” of SEO: HTML titles, domain authority, textual content and more, including that most plentiful but elusive proverbial “hydrogen” of the SEO world: links. But new elements are being discovered including merchant reputation, user reviews, content quality and social signals such as Google’s new +1. This panel looks at both traditional and new elements that form the “SEO Periodic Table.” What combinations are key to success?
Matthew Brown, Founder, AudienceWise
Duane Forrester, Senior Program Manager SEO, Microsoft
Jeff MacGurn, Director of SEO, Covario
Jamie Steven, VP Marketing, SEOmoz

Yes, Virginia, Tweeting Is SEO – Still think Twitter is a waste of time? Think again. Tweets impact how regular search results rank. Good “TwitterBait” can be a major and easily gained source of relevant links. Tweets also get you into a variety of social search engines. This session covers how the SEO pro should be tapping into the Twitter platform.
Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land
Michael Hayward, CEO, ROI Labs

Jennifer Lopez, Community Manager, SEOmoz

Sean Percival, Vice President, Online Marketing, Myspace
Elle Shelley, VP Social Media , Zog Media

The SoLoMo Revolution – Social Media, Local Search & Mobile Search Collide – For the first time, web-enabled mobile devices like smartphones and tablets are outselling computers as people increasingly want to be online everywhere. Kleiner Perkins internet visionary Mary Meeker has deemed the next five years as the era of “SoLoMo” – the intersection of social, local and mobile, and if your marketing strategy isn’t in alignment with this megatrend you’ll be missing out on huge opportunities. This session looks at the big trends and changes being ushered in the age of SoLoMo.
Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence

SEO & Social Media Track
Tough Love: Link Building For The Real World – Want to do well on Google and Bing? Just have great content and watch the links roll in, they’ll tell you. But outside the land of unicorns, getting links can be tough work. This panel looks at fresh ideas plus helps you perfect some tried-and-tested tactics for getting great, relevant links.
Moderator: Elisabeth Osmeloski, Managing Editor, Search Engine Land
Justin Briggs, SEO Consultant, Distilled
Roger Montti, Owner, MartiniBuster

You&A With Matt Cutts
 – What’s a You&A? That’s where you, the audience, put your questions directly to the head of Google’s web spam team, Matt Cutts. As an engineer in search quality, Matt’s been dealing with webmaster issues for Google since 2000 and is well known to many advanced search marketers from his blog and public speaking. Don’t miss this popular SMX Advanced tradition!
Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land
Matt Cutts, Software Engineer, Google Inc.

Whew – I’ve got a busy day ahead! Keep up with me at @lisabuyer or DM if you’re here to meet up. Now to find that Starbucks…


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