Hot and Not for Social Media Management with Sarah Evans


Sarah Evans Social Media ManagementHold on to your laptops everyone, Digital Correspondent Sarah Evans shared some of her favorite social media management secrets. Whether you are just starting out in the social media world, or are a social-savvy professional, these tricks and tips will only help you improve on your social media game.


4 Steps To Become A Social Media Management Pro

  1. Content: Otherwise known as story identification and creation. This is the one most important platforms for anyone in the public relations or social media industry to get to know. Being able to recognize and create relevant content is what draws interest to your brand or company.
  2. Platform specific apps and tools: In today’s crazy world there are millions of apps and websites and gadgets that can enhance your performance and create things you did not even think were possible. It is so important that you know what apps and tools work best to enhance your productivity and to be constantly on the lookout of new options to help you gain control of your Social PR workflow.
  3. Marketing and Automation: When working for a medium to large company or enterprise, Evans says it is a good idea to become familiar with marketing and automation tools that can enhance your company’s content production.
  4. Analytics and Monitoring: One of the most important jobs of a Social Media Manager is to always be aware of what is working for your company and what is not. Tracking your campaigns and social efforts using analytics will allow you to determine if what you are doing is effective and allow you to evaluate and reposition your efforts as needed.

What’s IN For Social Media?

What is the current must-have for social media management? Sarah Evans raves that it is all about productivity and collaboration tools such as Asana, Evernote or BaseCamp. These tools allow for scheduling, communication and planning between multiple people through one platform. High output products such as Divvy and HQ that are productivity tools are also a must-have. These apps allow you to create multiple calendars to schedule content posts and allow sharing through the app itself.

Tools such as IFTTT and Zapier are another in for social media regarding workflow. These tools allow you to produce relevant content time and time again at a faster pace. For example, Zapier automatically adds names to an email list instead of you having to do it manually. As Sarah Evans says, “make it so you don’t take eight hours to do three hours worth of work.

What is OUT?

Now that you know what is IN, we naturally need to tell you what you shouldn’t be doing.

Sarah added these social media management methods to the social blacklist. Don’t be caught doing them!

  1. Working in Silos. Collaborate for the win!
  2. Don’t underestimate power of your own knowledge
  3. Don’t be afraid to learn new things.
  4. Getting caught up and distracted by the mounds and mounds of content on the internet that is irrelevent to your brand or company. Sarah speaks on how planning ahead for your content with apps such as can allow you to stay on track and focused throughout your day.

For more social media management tips view Evans interview for my Social Media Management class at the University of Florida and follow her on Twitter at @prsarahevans!

Enjoyed this post from our UF Social Media Management Course series? Check out these posts for more great info!


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